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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B demand generation and performance marketing, with a strong focus on managing paid media budgets and optimizing conversion rates through A/B testing and landing page creation. Proficient in utilizing analytics tools and CRM systems to track and report on marketing performance metrics.
Highest-signal resume keywords
B2B Demand GenerationPerformance MarketingA/B TestingGoogle AdsCRM Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion OptimizationLanding Page CreationPaid Media Budget ManagementSEOData Attribution
Soft Skills
Excellent Communication SkillsStrong Execution Skills
Tools & Technologies
GA4Search ConsoleTag ManagerAI-Powered ToolsMicrosoft Ecosystem
Industry Keywords
Lead GenerationMQLSQLCPLCAC
Tech Stack
Tools & technologiesERPSQL
About the role
Key responsibilities & impact- Own the funnel from the first ad impression through to the qualified lead
- Build and manage paid channels including Google Ads, LinkedIn Ads, and Microsoft Ads, with a focus on acquiring new customers
- Test new marketing channels
- Conduct A/B tests and continuously optimize conversion rates
- Independently create, test, and optimize landing pages
- Own the funnel from lead to MQL, including a seamless handoff to Sales
- Connect paid and organic visibility across ERP, CRM, BI, AI, and proprietary software solutions
- Manage tracking and attribution together with Data and CRM, from the ad through to the CRM
- Plan and execute campaigns from concept to lead generation, including co-marketing with Microsoft and partners
- Report on CPL, CAC, conversion rates at each funnel stage, and ROAS
- Manage external partners and agencies
Requirements
What you’ll need- Several years of experience in B2B demand generation, performance marketing, or growth marketing
- Ideally, experience at a software or IT company with longer sales cycles
- Experience independently managing paid media budgets
- Experience with A/B testing and conversion optimization of self-built landing pages
- Proficiency with GA4, Search Console, Tag Manager, dashboards, and attribution
- Experience with CRM systems and an understanding of the full funnel, from ad to MQL and SQL through to won customer
- Solid understanding of SEO
- Practical, demonstrable experience using AI-powered tools in day-to-day marketing, including conducting your own tests with AI Ads or comparable emerging channels
- Startup mindset and strong execution skills
- Excellent communication skills when collaborating with Sales and cross-functional teams
- Very good written and spoken German
- Confident command of English
- Nice to have: Experience with the Microsoft ecosystem (Dynamics 365, Business Central, Power Platform, Microsoft 365) or in marketing for a Microsoft partner
- Nice to have: Experience with Account-Based Marketing
Benefits
Comp & perks- Employee and team-building events
- #NAVAXfit
- MyClubs
- Remote work
- Flexible working hours
- JobRad
- Fair compensation
- Higher salary depending on experience and qualifications
