NAVAX

Growth Marketing

• Own the funnel from the first ad impression through to the qualified lead
• Build and manage paid channels including Google Ads, LinkedIn Ads, and Microsoft Ads, with a focus on acquiring new customers
• Test new marketing channels
• Conduct A/B tests and continuously optimize conversion rates
• Independently create, test, and optimize landing pages
• Own the funnel from lead to MQL, including a seamless handoff to Sales
• Connect paid and organic visibility across ERP, CRM, BI, AI, and proprietary software solutions
• Manage tracking and attribution together with Data and CRM, from the ad through to the CRM
• Plan and execute campaigns from concept to lead generation, including co-marketing with Microsoft and partners
• Report on CPL, CAC, conversion rates at each funnel stage, and ROAS
• Manage external partners and agencies

Growth Marketing Manager – AI, Revenue Growth