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Regional Director of Sales, Marketing
Navion Senior Living. Develop and implement regional sales and marketing plans aligned with company strategy and objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing sales and marketing strategies within the senior living industry, with a strong focus on achieving occupancy and revenue growth. Proven ability to train and mentor teams while analyzing market trends to inform strategic decisions.
Highest-signal resume keywords
Senior Living Sales ExperienceSales Goal AchievementMarket Trend AnalysisTeam Training and MentoringMicrosoft Office Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarketing Plan ImplementationRevenue GrowthSales Metrics ReportingCustomer Relationship Management
Soft Skills
Excellent CommunicationInterpersonal SkillsRelationship Building
Tools & Technologies
CRM SoftwareMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint
Industry Keywords
Senior Living IndustryOccupancy GrowthMarket TrendsSales ManagementTrade Shows
About the role
Key responsibilities & impact- Develop and implement regional sales and marketing plans aligned with company strategy and objectives
- Work with community leadership teams to develop and execute local sales and marketing plans supporting occupancy and revenue growth
- Train and mentor community sales teams to improve sales skills and meet or exceed goals
- Monitor and analyze market trends and competitor activity, identifying opportunities and threats and adjusting strategies
- Collaborate with the corporate marketing team to develop and maintain marketing collateral and consistent branding across communities
- Represent Navion Senior Living at industry trade shows, events, and other marketing activities
- Maintain accurate sales and marketing metrics and reports for senior management
- Oversee and direct sales and marketing activities for multiple senior living communities in North and South Carolina
- Travel frequently within the region
Requirements
What you’ll need- Bachelor's degree in business, marketing or a related field
- 5+ years of senior living sales and marketing experience, including management experience
- Strong knowledge of the senior living industry and market trends
- Proven track record of achieving sales goals and growing revenue
- Excellent communication and interpersonal skills, with the ability to build relationships at all levels of the organization
- Ability to travel within the region and occasionally nationally for business meetings, trade shows and events
- Proficient in Microsoft Office (Word, Excel, PowerPoint) and customer relationship management (CRM) software.
Benefits
Comp & perks- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- PTO for full time positions
- Short & Long Term Disability Insurance
- Life Insurance
- Career Advancement Opportunities
- Tapcheck mobile app providing instant access to earned wages