Director, Strategic Employer Brand Programs

Navy Federal Credit Union

. Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities .

Posted 9/23/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated employer brand strategies that align with talent acquisition priorities, leveraging data-driven insights to optimize performance and enhance candidate experiences. Proven ability to lead high-performing teams and manage cross-functional partnerships to drive measurable talent outcomes.

Highest-signal resume keywords

Employer Brand StrategyIntegrated Campaign DevelopmentTalent SegmentationData-Driven InsightsLeadership Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Employer Value Proposition (EVP)Recruitment MarketingMulti-Channel Campaign DevelopmentPerformance MetricsTalent Acquisition ProgramsSourcing ChannelsJob BoardsMedia InvestmentsCreative LeadershipVendor Management

Soft Skills

Team LeadershipCross-Functional CollaborationPsychological SafetyContinuous LearningStakeholder Influence

Tools & Technologies

CRM PlatformsProgrammatic AdvertisingAnalytics Tools

Industry Keywords

Talent MarketsCandidate BehaviorEmployer Brand AmbassadorshipWorkforce PlanningCommunity-Based Hiring

About the role

Key responsibilities & impact

Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities
Translate Navy Federal’s Employer Value Proposition into targeted, scalable activation across priority talent markets
Ensure consistency, credibility, and differentiation across candidate and employee touchpoints
Design and oversee campaigns aligned to hiring needs, workforce planning, and market dynamics
Integrate talent acquisition programs into a cohesive brand and engagement ecosystem
Evaluate and optimize job boards, sourcing channels, media investments, and employer brand vendors using performance benchmarks and ROI
Establish executive-level reporting, dashboards, and insights connecting brand activity to funnel metrics, cost efficiency, and quality-of-hire outcomes
Define and operationalize employer brand and campaign performance metrics
Partner with Corporate Marketing, HR Business Partners, Strategic Workforce Planning, and Talent Acquisition
Ensure employer brand is reflected across interview processes, candidate communications, and hiring experiences
Incorporate fraud-awareness and candidate-protection messaging into external brand channels where appropriate
Lead, prioritize, and provide feedback to direct reports and interdisciplinary teams
Cultivate employer-brand ambassadorship and advocacy
Develop team leadership capability and foster psychological safety, ownership, continuous learning, upskilling, development, and career growth

Requirements

What you’ll need

10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes
Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community-based hiring initiatives
Expert knowledge of employer brand strategy, recruitment marketing, and multi-channel campaign development
Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities
Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience-specific messaging and activation strategies
Significant experience leading senior creative or design professionals within brand or marketing organizations
Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs
Significant experience leading enterprise-level initiatives and influencing cross-functional stakeholders
Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance
Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes
Significant leadership experience, including building and developing high-performing teams
Knowledge of modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools
Experience in complex, large-scale, or highly regulated organizations preferred
Experience partnering with enterprise marketing and brand teams preferred
Knowledge of emerging trends across talent markets, digital platforms, and candidate behavior
Monday–Friday availability, 8:00 AM–4:30 PM

Benefits

Comp & perks

Highly competitive pay
Generous benefits and perks
Culture that is energized, engaged and committed
Career experience focused on meaningful work
Employer-recognized workplace and internship programs