Vice President, Member Research & Analytics

Navy Federal Credit Union

. Oversee market research for member growth, retention, and fulfillment of product, service, and channel needs for specific membership segments .

Posted 11/11/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in market research methodologies and analytics to drive member growth and retention. Proven ability to lead multi-functional teams, manage product development lifecycles, and align strategies with corporate objectives.

Highest-signal resume keywords

Market Research MethodologiesProduct Development LifecyclesFinancial Operations ManagementLeadership and Team ManagementStrategic Planning and Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market ResearchData AnalysisFinancial PlanningBusiness Strategy DevelopmentQuantitative ResearchQualitative ResearchMarket Penetration AnalysisMember Satisfaction MetricsProduct Awareness AssessmentCompetitive Positioning

Soft Skills

Verbal CommunicationWritten CommunicationInterpersonal SkillsNegotiation SkillsLeadership Skills

Industry Keywords

Member GrowthMember RetentionMarket TrendsBusiness Case DevelopmentMember Service PhilosophyCorporate Strategic ObjectivesVendor ManagementPerformance AppraisalsEmployee Training and DevelopmentFinancial Products and Services

About the role

Key responsibilities & impact

Oversee market research for member growth, retention, and fulfillment of product, service, and channel needs for specific membership segments
Select and direct qualitative and quantitative member research for products and services, including product awareness, competitive positioning, and communications
Identify product, service, and channel features and enhancements through member opinion and behavioral research
Evaluate market channels, response levels, and market penetration statistics to improve or redirect marketing and research efforts
Guide research methodologies and techniques
Present research-based recommendations to senior management
Plan, organize, direct, and control all Member Research & Analytics functions
Establish objectives, goals, policies, priorities, procedures, and standards aligned with corporate strategic objectives
Ensure key corporate metrics are provided, including member satisfaction, products/services per member, brand awareness, and strategic-plan measurements
Develop short- and long-term strategies for expanded product, service, and channel offerings targeted to demographic and geographic markets
Oversee third-party vendor contracts for accurate, timely, and budget-compliant fulfillment
Measure product, service, and channel effectiveness through conversion, utilization, and economic return
Direct and oversee the department’s business data trustee
Provide projections and analyses for preparation and monitoring of the division’s Annual Financial Plan
Select managers and key personnel
Manage expenses and capital expenditures
Ensure staffing, approve performance appraisals, oversee employee training and development, recommend disciplinary actions, and counsel employees
Manage merit pay according to specified objectives and guidelines
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s in Marketing, Management, Economics, Finance, or a related field, or the equivalent combination of education, training or experience
Demonstrated experience to plan, organize, direct, lead, and control a multi-function operation
Proven experience producing desired results and achieving objectives
In-depth technical knowledge of research methodologies, business strategies, market trends, and valuation methods
Extensive experience with financial and member service operations, including understanding of effective member service philosophy
Extensive and progressive experience in marketing, accounting, statistics, finance, or economics relating to business case development for cross-organizational opportunities
Ability to interact with various levels of management
Highly effective verbal, written, and interpersonal communication skills
Strong leadership and negotiation skills; flexibility in controversial situations
Master’s in Marketing, Management, Economics, Finance, or a related field, or the equivalent combination of education, training or experience (desired)
Extensive experience managing product development lifecycles for financial products and services (desired)
Advanced knowledge of Navy Federal’s functions, philosophy, operations, and organizational objectives (desired)
Monday–Friday availability, 8:00 AM–4:30 PM

Benefits

Comp & perks

Highly competitive pay
Generous benefits and perks
Employee training and development
Merit pay in accordance with specified objectives and guidelines