Marketing Manager

NEC Software Solutions

. Plan, run, and optimise integrated lead and demand generation campaigns across Government and Social Housing sectors .

Posted 9/17/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated lead and demand generation campaigns, with a strong focus on digital marketing strategies and website optimization. Capable of managing teams, stakeholder relationships, and delivering measurable results through data-driven decision-making.

Highest-signal resume keywords

Digital Marketing ManagementLead Generation StrategiesWebsite OptimizationStakeholder ManagementContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationWebsite OptimizationContent CreationAnalytics PlatformsMarketing AutomationCampaign ManagementMarket ResearchKPI ReportingAccount Based MarketingB2B Technology Marketing

Soft Skills

Strong CommunicationTeam ManagementStrategic ThinkingProactive OrganizationRelationship Building

Tools & Technologies

GA4SemrushActiveCampaignWordPress

Industry Keywords

Government SectorSocial HousingLocal GovernmentSector TransformationDemand Generation

Tech Stack

Tools & technologies

SQLWordPress

About the role

Key responsibilities & impact

Plan, run, and optimise integrated lead and demand generation campaigns across Government and Social Housing sectors
Lead multi-channel campaigns across email, media, website, events, search, paid media, and social
Track and optimise MQL-to-SQL performance
Organise and attend in-person and online events
Own and deliver website strategy to increase traffic, engagement, and conversion
Improve user journeys and align content with priority initiatives
Monitor and analyse website analytics using GA4 and Semrush
Manage sector LinkedIn activity and report on digital marketing performance
Create and manage articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets
Craft messaging for key initiatives, product propositions, and sector-wide challenges
Maintain consistent tone of voice across channels
Line-manage and coach a growing team of digital, content, and campaign implementers
Work with Product, Sales, Leadership, and subject matter experts to shape initiatives
Translate stakeholder requirements into actionable marketing plans
Communicate campaign progress and KPI performance to senior leadership
Lead external agencies for events, press relationships, editorial requests, design, and digital marketing
Monitor activity and provide regular KPI reporting
Conduct quantitative and qualitative market and competitor research
Use marketing automation tools such as ActiveCampaign to build workflows, nurture programmes, and lead scoring
Ensure data quality and reporting accuracy across CRM and marketing systems
Support the wider marketing and communications strategy for NEC Software Solutions
Manage stakeholder expectations
Track marketing performance and ROI and prepare monthly management reports

Requirements

What you’ll need

Experienced Marketing Manager
Proven experience in digital marketing and website optimisation
Strong content creation skills and understanding of messaging for complex sectors
Demonstrable experience delivering integrated lead and demand generation strategies
Experience managing or coaching a small team
Confident using analytics platforms and marketing automation systems
Strong stakeholder management and communication skills at all levels
Data-driven mindset with a focus on results and improving ROI
Experience in B2B technology marketing desirable
Knowledge of UK Local Government and/or Social Housing desirable
Understanding of Local Government Reorganisation and sector transformation programmes desirable
Experience running Account Based Marketing programmes desirable
Highly organised, proactive, and able to manage multiple deadlines
Strategic thinker with a hands-on approach
Ability to influence others and build strong working relationships
Pre-existing right to work and travel within the UK; documentary evidence required
Satisfactory vetting and reference checks required
DBS check may be required depending on the role
WordPress experience is a bonus
Must be able to work on a 12-month fixed-term contract

Benefits

Comp & perks

Private Medical Cover funded by NEC for Employees, with the option to add family members at an additional cost
25 days paid holiday with the option to buy/sell
4 x basic salary life assurance cover funded by NEC, with the option to increase cover at an additional cost
Group Pension Plan with employer contributions up to a maximum of 8.5%
Flexible benefits to suit individual needs
Remote or hybrid working, subject to location
Professional development opportunities through coaching and development support