Senior Growth – Demand Generation Manager

Nectar Group

. Own Nectar's demand generation strategy and influence sales pipeline .

Posted 11/7/2026full-timePalo Alto • California • United StatesSenior💰 $165,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation strategy, leveraging social platforms and AI-native tools to drive measurable pipeline growth. Proficient in managing budgets, optimizing marketing technology stacks, and executing cross-functional projects in fast-paced environments.

Highest-signal resume keywords

Demand Generation StrategyB2B SaaS ExperienceAI-Native Tools ProficiencyPaid Campaign ManagementMarketing Automation Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline ManagementCampaign Performance AnalysisA/B TestingEmail MarketingAccount-Based MarketingBudget AllocationForecastingConversion OptimizationCreative Campaign Development

Soft Skills

Independent OperationCross-Functional CollaborationAdaptability in Ambiguous Environments

Tools & Technologies

SalesforceGoogle AnalyticsMarketing Automation ToolsSocial Media PlatformsAI-Native Tools

Industry Keywords

B2BSaaSGrowth MarketingSocial Community CultureStartup Environment

About the role

Key responsibilities & impact

Own Nectar's demand generation strategy and influence sales pipeline
Manage channel mix, budget allocation, forecasting, and leadership reporting
Lead paid search, social, and sponsorships across LinkedIn, Instagram, TikTok, industry communities, newsletters, podcasts, creator partnerships, and other channels
Partner with Creative to concept and launch social-first campaigns
Discover, test, and scale new acquisition channels and discontinue underperforming channels
Design nurture programs for new prospects and cross-sell audiences within the existing customer base
Analyze program performance and improve conversion across ads, landing pages, and the full funnel
Build an account-based marketing strategy with Sales for key accounts
Work with Revenue Operations to optimize the marketing technology stack, attribution, and campaign ROI reporting
Report to the VP, GTM

Requirements

What you’ll need

4-7 years of growth or demand generation experience in B2B SaaS and/or AI-native companies
Ownership of a meaningful pipeline target and budget
Portfolio of creative, unconventional campaigns that drove measurable pipeline
Deep fluency in social platforms and social/community culture, or ability to ramp quickly on this ICP
Hands-on experience with AI-native tools such as Claude, Claude Code, Cursor, or other LLM-powered workflows
Experience launching and scaling paid campaigns across LinkedIn, Google, Meta, YouTube, TikTok, and X
Proficiency with marketing automation, email, A/B testing, and personalization tools
Proficiency with Salesforce and Google Analytics
Experience building a function at an early-stage company
Ability to operate independently and drive complex cross-functional projects to completion
Comfort operating in ambiguous environments in a fast-moving startup
Ability to work from the Palo Alto office 4 days a week
Must answer whether United States work sponsorship is required

Benefits

Comp & perks

Competitive compensation
Early equity
Health, vision, and dental benefits
401(k) match
ClassPass membership for fitness and wellness classes
$50/month mobile stipend for all employees
$50/month internet stipend for remote employees
Free lunch in the office
$1,000/month housing stipend for living near the office
Fully paid commuter benefits (train stipend or Palo Alto parking reimbursement)