Lead Email Developer

Neighborly®

. Build, QA, and deploy email and SMS campaigns, including HTML/CSS templates, Liquid personalization, dynamic content, triggered journeys, audience logic, and suppression rules .

Posted 10/16/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing email and SMS campaigns using marketing automation platforms, with a strong focus on HTML, CSS, and Liquid scripting. Proven ability to lead teams, manage project timelines, and ensure compliance with email and SMS regulations.

Highest-signal resume keywords

Email Campaign DevelopmentSMS Campaign DevelopmentHTML/CSS ProficiencyTeam LeadershipEmail Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSLiquidDynamic ContentCampaign ExecutionSegmentationPersonalizationAPIsData ValidationTroubleshooting

Soft Skills

Team ManagementCommunicationProblem-SolvingFeedback ProvisionCollaboration

Tools & Technologies

BrazeSalesforce Marketing CloudIterableResponsysEloquaHubSpot

Industry Keywords

CAN-SPAMTCPACCPAConsent ManagementDeliverability Best Practices

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Build, QA, and deploy email and SMS campaigns, including HTML/CSS templates, Liquid personalization, dynamic content, triggered journeys, audience logic, and suppression rules
Lead and direct a team of contractor developers by onboarding contractors, assigning and prioritizing work, managing capacity and turnaround times, and providing feedback
Review contractor code and campaign builds before launch as the final technical checkpoint for rendering, logic, links, personalization, and deployment readiness
Establish and improve build standards, QA checklists, documentation, reusable templates, modular components, and scalable frameworks
Collaborate with Data, Product, Analytics, Engineering, MarTech, Creative, Legal, and external vendors
Validate data and technical dependencies and mitigate launch risks
Maintain adherence to email and SMS regulations, consent management requirements, deliverability best practices, and data governance standards
Serve as the primary escalation point for technical issues and drive root-cause resolution
Partner with leadership on contractor resourcing, skill needs, capacity forecasts, and vendor performance

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field preferred; equivalent hands-on experience will be considered
5+ years of hands-on experience developing email and SMS campaigns in marketing automation platforms such as Braze, Salesforce Marketing Cloud, Iterable, Responsys, Eloqua, HubSpot, or similar systems
Advanced technical fluency with HTML, CSS, Liquid or similar scripting logic, dynamic content, reusable templates, and email rendering best practices across clients and devices
Strong working knowledge of campaign execution, including segmentation, personalization, triggered journeys, suppression rules, subscription groups, link tracking, rendering QA, and deployment readiness
Working knowledge of customer data structures, CRM/CDP environments, APIs, webhooks, event triggers, data feeds, consent fields, and preference management
Experience leading, mentoring, or directing other developers, whether employees, contractors, or agency partners, including code review, work prioritization, and quality control
Proven ability to troubleshoot technical campaign issues, find root causes, document decisions, and communicate risks clearly to technical and non-technical stakeholders
Experience managing campaign throughput, production calendars, QA cycles, and competing priorities in a fast-paced environment
Strong understanding of email and SMS compliance and deliverability, including CAN-SPAM, TCPA, CCPA, unsubscribe requirements, consent management, opt-out processing, list hygiene, and sender reputation
Ability to translate business requirements into technical campaign requirements, identify missing inputs, and document dependencies
Full-time availability Monday–Friday, 8:00 AM–5:00 PM CT
Ability to perform the stated physical requirements, including lifting and moving items weighing up to 25 pounds

Benefits

Comp & perks

Comprehensive benefits offerings available through Neighborly
Equity and bonus opportunities
Hybrid work model approved for fully remote