Senior Local Performance Marketing Specialist

Neighborly®

. Track integrated marketing plans and provide coaching recommendations to franchise owners .

Posted 11/6/2026full-timeRemote • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing strategies, analytics, and customer engagement to drive franchise growth and performance. Proficient in coaching franchise owners on marketing plans and metrics to achieve business objectives.

Highest-signal resume keywords

Integrated Marketing PlansDigital Marketing ExperienceAnalytical SkillsFranchise Business ExperienceCustomer Engagement Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyPerformance Metrics MonitoringContent DevelopmentCustomer Journey MappingLead GenerationKPI AnalysisTraining and CoachingReporting and Analytics

Soft Skills

CoachingCommunicationProblem-SolvingCollaboration

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

Franchise ServiceRetailB2BCustomer GrowthMarketing Funnel

About the role

Key responsibilities & impact

Track integrated marketing plans and provide coaching recommendations to franchise owners
Monitor, track, and coach franchise business owners on local integrated marketing plans, channel/tactic mix, and programs aligned with the customer journey and marketing funnel
Support acquisition, retention, reactivation, and loyalty goals for overall customer growth
Monitor key online and offline marketing performance metrics and customer engagement analytics
Focus on qualified leads, cost per lead, and franchise owners not achieving target lead and revenue objectives
Present pre-opening and grand-opening marketing plans during onboarding training sessions
Coach franchise owners on first- and second-year integrated marketing plan recommendations to deliver break-even targets
Sell in local programs and provide recommendations to individual franchise owners and/or capture their local marketing plans
Develop roll-up reporting on franchise owner participation in programs driving qualified leads and revenue
Support the manager in analytics reviews and monitoring performance KPIs

Requirements

What you’ll need

Bachelor’s degree in Marketing, or related field
7+ years of marketing experience, including digital marketing
Strong analytical skills
Franchise service, retail, B2B, or referral-driven business experience
Hands-on marketing and customer engagement platform experience, including adoption through training and coaching
Content development and customer journey experience, including communications and follow-up
Full-time availability, Monday–Friday, 8:00 AM–5:00 PM CT
Ability to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers
Ability to lift and move equipment, supplies, and materials weighing up to 25 pounds

Benefits

Comp & perks

Equity and bonus opportunities
Comprehensive benefit offerings available through Neighborly Benefits
Fully remote work arrangement