Social Creative Lead

Neko Health

. Own social creative for the US from idea through published post .

Posted 10/28/2026full-timeNew York City • New York • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and managing social media content across platforms like Instagram, TikTok, and LinkedIn, with a strong focus on editorial systems and audience engagement. Proven ability to lead projects from concept through publication while leveraging AI for content creation and maintaining high-quality standards.

Highest-signal resume keywords

Social Media Content CreationEditorial System ManagementPlatform Judgment for Instagram, TikTok, LinkedInVideographer DirectionAI Utilization for Content Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ShootingContent EditingCopywritingContent Strategy DevelopmentEditorial Calendar ManagementSocial Framework DevelopmentContent Design System BuildingTrend AnalysisProject ManagementOutcome Measurement

Soft Skills

AutonomyCollaborationLeadershipCommunicationCreativity

Tools & Technologies

Editorial ToolboxSocial Media PlatformsAI Tools for Content CreationVideo Editing SoftwareContent Management Systems

Industry Keywords

Direct-to-ConsumerHealthTechConsumer GoodsContent Pillars

About the role

Key responsibilities & impact

Own social creative for the US from idea through published post
Shoot and edit still and motion content quickly
Run the editorial toolbox by applying category looks, tools and audiences, and decide when to break the system
Draft captions and copy, with Marketing owning strategy, tent-pole moments and the editorial calendar
Direct freelance videographers and other external partners on location
Track platform and algorithm shifts weekly and recommend changes
Establish a steady shoot, edit and publish rhythm across agreed content categories
Ensure each post is traceable to a content pillar and its toolbox
Develop a platform playbook for Instagram, TikTok and LinkedIn
Create content for a US location opening, from brief through publication
Document a social framework and operating model that can grow into a pod
Ship US posts overnight for Stockholm without creative leadership review

Requirements

What you’ll need

A portfolio of social-first work you shot, edited and published yourself, including still and motion content, at a steady cadence
Evidence of leading work end to end, from idea to shoot to published post, with outcomes you can state
Evidence of working inside an editorial or design system, and knowing when to push against it
Platform judgment for Instagram, TikTok and LinkedIn, backed by a current view of trends
Proven autonomy and ability to make and own calls without sign-off across a six-hour time difference
US-based
Able to travel for one to two weeks on location
Ability to leverage AI appropriately for ideation, tagging, rough cuts and caption drafts, with human quality and tone checks
AI must not decide what is published and must not be used for members’ health information or sign-off
Preferred: experience directing a videographer, agency or freelancers
Preferred: background at a direct-to-consumer, health, tech, or consumer goods company
Preferred: experience building a social framework or content design system, or supporting a location launch

Benefits

Comp & perks

Inclusive hiring and member-first care
Reasonable adjustments to support your application
Opportunity to work on preventative healthcare that helps people live longer, healthier lives