Go To Market Manager

. Design and own the integrated go-to-market strategy and launch plan .

Posted 9/25/2026full-timeRemote • United StatesSeniorLead💰 $125,000 - $150,000 per yearWebsite

Key responsibilities & impact

Design and own the integrated go-to-market strategy and launch plan
Define target audiences, positioning, channels, programs, priorities, resources, milestones, and measures of success
Develop and refine market positioning, messaging, buyer value propositions, competitive differentiation, and supporting tools
Design and drive market activation and demand-generation approaches across campaigns, conferences, speaking opportunities, partnerships, customer advocacy, and cross-sell initiatives
Build sales enablement and market-facing resources, including objection handling, competitive resources, customer references, case studies, outcome stories, and RFP/procurement support
Translate customer, sales, competitive, and market feedback into GTM decisions
Determine capabilities needed to execute the GTM strategy and manage agencies, contractors, and other partners
Define operating metrics and an operating rhythm to evaluate GTM performance and recommend adjustments
Evaluate the overall GTM approach, identify gaps and opportunities, and implement changes to build a repeatable, scalable growth engine

What you’ll need

Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience
7+ years of progressive experience in go-to-market strategy, product marketing, product launch, growth marketing, commercialization, or a related discipline
Demonstrated experience designing and executing the go-to-market strategy for a net-new product
Demonstrated experience taking a new product from pre-launch through market entry and establishing a repeatable GTM approach to support growth
Deep understanding of positioning and messaging, demand generation, sales enablement, customer advocacy, events, partnerships, channels, and measurement as part of an integrated GTM strategy
Ability to evaluate a market opportunity, identify what is needed to successfully go to market, make informed recommendations, and translate strategy into execution
Experience leveraging internal teams, agencies, contractors, and other external partners to execute a GTM strategy
Strong analytical, communication, and cross-functional leadership skills with the ability to influence decisions and drive outcomes across teams without direct authority
Preferred: Experience within K–12 education or education technology
Preferred: Experience launching or scaling products in public-sector or complex B2B buying environments
Preferred: Experience with education procurement, RFPs, customer reference programs, conferences, partnerships, or channel development

Comp & perks