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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, customer acquisition, and revenue growth initiatives. Proficient in data analysis and cross-functional leadership to drive business decisions and optimize customer engagement throughout the lifecycle.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentCustomer Acquisition StrategiesData Analysis & VisualizationCross-Functional LeadershipConsultative Selling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AcquisitionRevenue Growth StrategiesMarket AnalysisPerformance Data AnalysisProduct CommercializationCustomer Needs AnalysisGrowth ExperimentationSales ConversationsCommercial NegotiationsCustomer Lifecycle Management
Soft Skills
Strategic ThinkingLeadershipCommunicationCollaborationProblem-Solving
Industry Keywords
B2B EnvironmentsCustomer EngagementMarket InsightsGrowth ProcessesScalable Systems
About the role
Key responsibilities & impact- Develop go-to-market strategies, including target customer definition, positioning, messaging, pricing, packaging, and channel approach
- Build and execute customer acquisition strategies across outbound, inbound, partnership, content, event, and other relevant channels
- Lead customer discovery, sales conversations, demonstrations, pilots, and commercial negotiations to validate demand and generate revenue
- Analyze market, customer, pipeline, conversion, retention, and financial data to identify growth opportunities and improve performance
- Design and execute experiments to evaluate acquisition channels, messaging, pricing, customer engagement, and other growth hypotheses
- Partner with product, marketing, sales, operations, legal, and other stakeholders to translate customer feedback and market insights into business decisions
- Develop strategies that support customer onboarding, adoption, retention, expansion, and advocacy throughout the customer lifecycle
- Establish scalable growth processes, systems, metrics, reporting, and documentation that support consistent execution and informed decision-making
- Create and maintain playbooks, tools, and best practices that enable successful commercialization and transfer knowledge across teams
- Operate with a high degree of independence and provide subject-matter leadership on growth and commercialization strategies
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Communications, Economics, or a related field, or equivalent combination of education and relevant experience
- 6+ years of experience in growth, go-to-market, business development, sales, marketing, product commercialization, or a related discipline
- Experience developing and executing customer acquisition or revenue-growth strategies
- Experience using customer, market, and performance data to make business decisions
- Experience leading complex cross-functional initiatives with limited oversight
- Experience launching or scaling new products, services, markets, or business models, particularly in B2B environments, from $0-$1M in revenue
- Strategic Thinking
- Consultative Selling / Solutioning
- Customer Needs Analysis
- Data Analysis & Visualization
- Cross-Functional Leadership
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- HSA and FSA
- Generous earned time off
- 401K/student loan repayment
- Life insurance and AD&D insurance
- Employee assistance program
- Employee stock purchase program
- Tuition reimbursement
- Performance-based incentive pay
- Short- and long-term disability
- Robust wellness program
