CRM Automation Manager

Neo Group

. Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.

Posted 9/22/2026full-timeRemote • Belarus, Kazakhstan, Georgia, Armenia, UzbekistanJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM automation and marketing automation, with a focus on designing and optimizing customer lifecycle communication flows. Proficient in analyzing customer behavior and campaign performance to drive insights and improve CRM strategies.

Highest-signal resume keywords

CRM AutomationLifecycle Campaign ManagementEvent-Driven LogicAnalytical SkillsBI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationTrigger-Based CampaignsA/B TestingData AnalysisCampaign Optimization

Soft Skills

CollaborationCommunication

Tools & Technologies

SmarticoFastTrackCustomer.ioOptimoveLookerTableau

Industry Keywords

Customer LifecycleReactivation CampaignsFunnel Conversion RatesOnboarding JourneysChurn Prevention

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
Run A/B tests to improve funnel conversion rates and reactivation performance.
Analyze campaign results, build dashboards, and automate reporting and trigger logic.
Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.

Requirements

What you’ll need

2+ years of experience in CRM automation or marketing automation.
Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.

Benefits

Comp & perks

Remote work opportunity.
Flexible working schedule.
Interesting product.
Learning opportunities.
Career growth prospects.