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Neo Group

Lead Brand Designer

Neo Group

. Develop and evolve visual identities across brands and products, including typography, color palettes, guidelines, and design templates .

Posted 10/14/2026full-timeRemote • SerbiaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and maintaining cohesive brand identities, with a strong focus on typography, color theory, and visual hierarchy. Proven ability to lead design initiatives and collaborate effectively with cross-functional teams to achieve business goals through impactful visual communication.

Highest-signal resume keywords
Brand Design ExperienceAdvanced Proficiency In FigmaAdobe Photoshop ExpertiseAdobe Illustrator ExpertiseStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Visual Identity DevelopmentBrand Guidelines ImplementationTypography UnderstandingColor Theory KnowledgeVisual Hierarchy Skills
Soft Skills
Collaboration SkillsMentoring AbilityConstructive Feedback
Tools & Technologies
FigmaAdobe PhotoshopAdobe Illustrator
Industry Keywords
Brand CommunicationPerformance MarketingUser Behavior UnderstandingMarketing FunnelsVisual Communication

About the role

Key responsibilities & impact
  • Develop and evolve visual identities across brands and products, including typography, color palettes, guidelines, and design templates
  • Ensure a consistent visual language across SMM, CRM, product, and marketing touchpoints
  • Define, maintain, and promote brand guidelines across teams and projects
  • Lead visual direction for campaigns, product launches, key visuals, and other high-impact brand projects
  • Collaborate with stakeholders and cross-functional design teams to create cohesive brand communications
  • Review design outputs and provide constructive feedback to maintain high visual quality
  • Create visual materials for brand communications, internal initiatives, and other business needs
  • Support and mentor designers on brand-related tasks and help develop the team’s brand-focused approach

Requirements

What you’ll need
  • 3+ years of experience in brand design or a similar role
  • Strong portfolio demonstrating experience in developing visual identities and cohesive brand systems
  • Strong understanding of typography, composition, color theory, and visual hierarchy
  • Proven experience creating, maintaining, and implementing brand guidelines across different projects and teams
  • Ability to understand business goals and translate them into clear, effective visual solutions
  • Strong communication and collaboration skills, with the ability to work effectively with multiple stakeholders and cross-functional teams
  • Advanced proficiency in Figma, Adobe Photoshop, and Adobe Illustrator
  • Experience working with performance marketing and creating visuals for campaigns focused on measurable results
  • Experience collaborating with motion and 3D teams on integrated creative projects
  • Previous experience leading, mentoring, or supporting other designers
  • Understanding of marketing funnels, user behavior, and how visual communication influences engagement and conversion

Benefits

Comp & perks
  • 20 paid working vacation days annually
  • Fully-paid day off during the birthday month
  • Legal support for obtaining a local work/residence permit
  • Compensation for wellness activities
  • International work environment with a passionate, motivated, and professional team
  • Partial or full reimbursement of medical insurance costs, depending on the chosen plan
  • Professional development compensation
  • Complimentary snacks available in the office
  • Corporate events throughout the year