Product Marketing Manager

Neo4j

. Develop understanding of target industries, customers, use cases, customer challenges, industry trends, and buying behaviours .

Posted 11/9/2026full-timeRemote • United Kingdom, Czechia, SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B technology marketing with a focus on product and solutions marketing, emphasizing the ability to translate complex technical capabilities into clear value propositions. Proven track record in developing sales enablement resources and collaborating across functions to drive effective go-to-market strategies.

Highest-signal resume keywords

B2B Technology MarketingProduct MarketingSales EnablementValue Proposition DevelopmentEnterprise Sales Cycle Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Value Proposition DevelopmentSales Materials CreationMarket ResearchMessaging FrameworksCustomer Profiling

Soft Skills

Excellent Communication SkillsStrategic ThinkingCuriosityAdaptabilityProactive Organization

Tools & Technologies

SalesforceMarketoWordPressWeb Analytics ToolsGong

Industry Keywords

Financial CrimeFraudAMLComplianceRisk Management

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop understanding of target industries, customers, use cases, customer challenges, industry trends, and buying behaviours
Identify target segments and develop ideal customer profiles and buyer personas
Inform go-to-market strategy
Own positioning and messaging for industry solutions
Translate complex technical capabilities into customer value propositions
Develop messaging frameworks, use-case narratives, proof points, and persona-specific messaging
Equip sales teams with pitch decks, solution overviews, discovery and qualification guides, objection handling, competitive battle-cards, and demo narratives
Develop competitive differentiation and practical field guidance
Collaborate with Sales, Customer Advocacy, Content, Demand Generation, and Regional Marketing teams
Develop customer stories and proof points
Shape solution launches and marketing campaigns
Define target audiences, customer challenges, messaging, value propositions, and content requirements
Develop thought leadership on industry challenges, market trends, and emerging technologies
Research and draft thought leadership articles, positioning content, and other written materials
Shape messaging and content for solution landing pages
Initially focus on the Financial Crime Intelligence solution, with potential to work across other solutions, industries, and customer segments

Requirements

What you’ll need

5+ years of experience in B2B technology marketing
At least 3 years in product marketing, solutions marketing, or a closely related role
Experience translating complex technical capabilities and customer challenges into clear, compelling, differentiated value propositions
Track record creating practical sales materials and enablement resources
Understanding of enterprise sales cycles, buying groups, customer decision-making, pipeline, and revenue
Ability to research customers, industries, competitors, and emerging trends and translate findings into actionable recommendations
Excellent writing and verbal communication skills
Ability to simplify complex topics and communicate clearly to different audiences
Curiosity, adaptability, continuous improvement, and willingness to learn unfamiliar industries and technologies
Confidence experimenting with AI tools and automation
Strategic thinking combined with hands-on execution
Proactive, organised, autonomous, and able to manage competing priorities
Ability to collaborate across functions and geographies and influence without direct authority
Nice to have: experience marketing to financial crime, fraud, AML, compliance, or risk management teams
Nice to have: experience with public sector, government, defence, or law enforcement markets
Nice to have: familiarity with enterprise data technologies, graph databases, advanced analytics, or AI
Nice to have: familiarity with Salesforce, Marketo, WordPress, web analytics tools, or Gong

Benefits

Comp & perks

High-impact role helping shape go-to-market strategy for a growing portfolio of industry solutions
Ownership and autonomy with freedom to turn ideas into action
Work with advanced technology and customers solving complex, meaningful problems
Collaborative international team across Product, Sales, Marketing, and Engineering
Supportive, highly collaborative environment
Inclusive, diverse, and equitable workplace
Opportunity to shape the future of data and analytics
Career-defining experience