Global Segment Marketing Manager – Dairy

Neogen Corporation

. Develop and maintain the global marketing strategy and annual marketing plan for Neogen’s Dairy segment, including budgets, priorities, and KPIs.

Posted 9/29/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies, with a strong focus on customer insights, market analysis, and performance optimization. Capable of aligning global marketing initiatives with regional needs while driving measurable business impact.

Highest-signal resume keywords

B2B Marketing Strategy DevelopmentCustomer Journey AnalysisDigital Marketing ExecutionSales Enablement Tools DevelopmentMarket Trend Analysis

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisCampaign Performance OptimizationValue Proposition DevelopmentContent StrategyDemand Generation

Soft Skills

Strategic ThinkingCollaborationStakeholder ManagementCommunicationResults Orientation

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Food SafetyLife SciencesManufacturingB2B MarketingGlobal Marketing

About the role

Key responsibilities & impact

Develop and maintain the global marketing strategy and annual marketing plan for Neogen’s Dairy segment, including budgets, priorities, and KPIs.
Analyze market trends, customer needs, competitive dynamics, industry developments, and emerging opportunities.
Define target customer segments, personas, applications, buying journeys, and value propositions.
Translate business objectives into segment marketing priorities, strategies, and initiatives.
Develop global positioning, messaging, value propositions, messaging architecture, and integrated marketing campaigns.
Establish campaign strategies, target audiences, channels, content requirements, and measurement plans.
Monitor campaign and commercial performance and optimize programs using performance data and customer insights.
Partner with regional marketing teams to adapt global campaigns and messaging to local market needs.
Develop marketing and sales enablement tools supporting commercial teams throughout the customer journey.
Partner with Sales and Commercial leadership to align marketing programs with customer needs and business priorities.
Participate in strategic customer meetings, industry events, and customer discovery activities.
Establish feedback loops between Marketing and Sales regarding leads, opportunities, customer needs, and campaign effectiveness.
Serve as the global marketing subject-matter expert and champion for the Dairy segment.
Provide strategic direction to regional marketing partners and share best practices, customer insights, market intelligence, and successful programs.
Promote alignment across Global Marketing, Regional Marketing, Portfolio, Commercial, and other cross-functional stakeholders.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field.
7+ years of B2B marketing experience.
Experience developing and executing B2B marketing strategies and programs.
Experience with B2B customer journeys, demand generation, content strategy, digital marketing, and sales enablement.
Experience translating customer, market, and competitive insights into marketing strategies and initiatives.
Strong strategic thinking and analytical skills, with demonstrated ability to develop and execute strategies.
Strong written and verbal communication skills.
MBA or other relevant advanced degree preferred.
Marketing experience within food safety, industrial, life sciences, manufacturing, or another technical environment preferred.
Experience developing or executing global marketing strategies preferred.
Experience partnering with regional marketing and commercial teams across multiple markets preferred.
Experience developing segment-level positioning, messaging, value propositions, or go-to-market strategies preferred.
Experience using marketing and commercial performance data to evaluate and optimize programs preferred.
Strong customer orientation and ability to translate customer needs into actionable marketing strategies.
Ability to balance global strategy with regional market needs.
Strong collaboration and stakeholder-management skills.
Ability to influence and build alignment across cross-functional teams.
Strong communication and presentation skills.
Ability to manage multiple priorities in a global, matrixed environment.
Results-oriented approach with a focus on measurable business impact.

Benefits

Comp & perks

Benefits starting on Day One – Medical, dental, and vision coverage begin on your first day of employment.
401(k) with company match – Invest in your future with retirement savings and company contributions.
Paid Time Off (PTO) – Enjoy generous paid time off.
Career Growth Opportunities – Tools, training, and support to help you grow your career.
Meaningful Work – Work impacting customers, communities, and the world.
Collaborative Culture – Innovation, respect, teamwork, and continuous improvement.