Marketing Automation Systems Analyst

Neogen Corporation

. Administer and optimize Neogen’s global Eloqua marketing automation platform .

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in administering and optimizing marketing automation platforms, particularly Eloqua, with a strong focus on campaign management, data integrity, and compliance. Proven ability to translate business requirements into technical solutions while collaborating across multiple departments.

Highest-signal resume keywords

Eloqua AdministrationEmail Campaign ManagementData Integrity ManagementGDPR ComplianceHTML, CSS, JavaScript Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationLead ScoringSegmentation StrategiesWorkflow DesignData SynchronizationCampaign MeasurementCRM IntegrationTroubleshootingQuality AssuranceDocumentation Development

Soft Skills

Analytical SkillsProblem-SolvingCommunication SkillsProject ManagementCollaboration

Tools & Technologies

SalesforceOracle EloquaMarketoHubSpotPardotMarketing Cloud

Industry Keywords

GDPRCAN-SPAMCASLData GovernanceMarketing Technology

Tech Stack

Tools & technologies

CloudJavaScriptOracle

About the role

Key responsibilities & impact

Administer and optimize Neogen’s global Eloqua marketing automation platform
Design, build, test, and manage email campaigns, lead scoring models, nurture programs, and program canvases
Configure, maintain, and improve campaign templates, forms, landing pages, and other automation assets
Monitor platform health, email deliverability, system performance, and data synchronization; troubleshoot issues
Maintain data integrity in Eloqua, Salesforce, and connected systems
Manage contact lists, segmentation, lead scoring, and audience strategies
Develop segmentation strategies aligned with customer segments, personas, regions, and go-to-market strategies
Support compliance with GDPR, CAN-SPAM, CASL, and regional requirements
Partner with Legal and IT on consent management, preference centers, data governance, and retention
Translate business requirements into scalable technical solutions with Marketing, Sales Operations, IT, and other stakeholders
Provide technical guidance, training, and support to marketers
Serve as escalation point for campaign, synchronization, platform, and automation issues
Collaborate with vendors and service providers to resolve platform and integration issues
Implement and maintain tracking scripts, tags, pixels, and campaign measurement technologies
Support testing, quality assurance, and release processes
Develop documentation for processes, data flows, configurations, naming conventions, and standards
Identify automation opportunities and reduce operational complexity
Establish scalable automation standards and best practices
Analyze campaign, workflow, and system performance for continuous improvement

Requirements

What you’ll need

Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field
5+ years of hands-on experience with marketing automation platforms, systems, or related marketing technology
Experience administering or supporting a platform such as Oracle Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot/Marketing Cloud Account Engagement, or comparable
Experience designing and building workflows, email campaigns, nurture programs, forms, landing pages, or lead management processes
Experience with CRM systems and CRM/marketing automation integrations
Working knowledge of Salesforce or comparable CRM platform
Experience managing marketing data, segmentation, contact lists, or lead scoring
Working knowledge of HTML, CSS, and JavaScript for email templates, landing pages, tracking, or digital marketing
Experience troubleshooting marketing automation, data synchronization, campaign, or system issues
Experience supporting data quality and governance in marketing or CRM systems
Strong analytical and problem-solving skills
Ability to manage multiple concurrent projects, requests, priorities, and stakeholders
Strong written and verbal communication skills, including explaining technical concepts to non-technical stakeholders
Ability to collaborate across Marketing, Sales, IT, Legal, and other functions

Benefits

Comp & perks

Benefits starting on Day One – Medical, dental, and vision coverage begin on your first day of employment.
401(k) with company match
Paid Time Off (PTO)
Career Growth Opportunities, including tools, training, and support
Meaningful work with impact on customers, communities, and the world
Collaborative culture valuing innovation, respect, teamwork, and continuous improvement