Marketing Communications Manager

Neogen Corporation

. Develop and execute global integrated marketing communications strategies that strengthen Neogen’s brand positioning across priority food manufacturing industries .

Posted 9/22/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing communications strategies, with a strong focus on multi-channel campaign management and audience segmentation. Proficient in translating complex information into engaging content while managing cross-functional collaboration and optimizing marketing performance.

Highest-signal resume keywords

Integrated Marketing CommunicationsMulti-Channel Campaign ManagementAudience Segmentation StrategiesContent DevelopmentMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyBrand MarketingLead GenerationCustomer Journey MappingConversion OptimizationProject ManagementContent CreationMessaging DevelopmentMarketing Performance EvaluationDemand Generation

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsAttention to DetailCollaboration

Tools & Technologies

Marketing AutomationCRMContent Management SystemsDigital Marketing Platforms

Industry Keywords

Food SafetyFood ManufacturingLife SciencesDiagnosticsB2B MarketingThought LeadershipCross-Functional Collaboration

About the role

Key responsibilities & impact

Develop and execute global integrated marketing communications strategies that strengthen Neogen’s brand positioning across priority food manufacturing industries
Create full-funnel marketing programs driving awareness, engagement, lead generation, pipeline acceleration, customer retention, and revenue growth
Lead multi-channel marketing campaigns across digital, print, events, public relations, social media, email, and other relevant channels
Develop industry-specific marketing strategies, messaging frameworks, and campaign plans
Partner with segment and regional marketing teams to align global messaging with local market needs
Lead cross-functional campaign planning and execution with Product Marketing, Segment Marketing, Technical, Brand, Design, Regulatory, Legal, and other stakeholders
Oversee development of white papers, case studies, blog posts, press releases, newsletters, social media content, and other customer-facing materials
Translate complex technical and scientific information into clear, compelling content
Tailor content to target audiences, market segments, customer needs, and communication channels
Apply audience segmentation, customer journey mapping, automated nurture programs, re-engagement strategies, and conversion optimization
Manage the global content calendar and coordinate with internal teams, agencies, and external partners
Support customer-focused messaging throughout the buyer journey
Use marketing performance data, testing, and insights to evaluate campaign effectiveness and identify improvements
Partner with regional and country marketing teams to align local execution with global strategy
Provide guidance and best practices for marketing communications, campaign development, messaging, and content creation
Collaborate with thought leadership teams to position Neogen as a trusted partner and scientific leader
Support consistent application of Neogen brand standards
Manage multiple concurrent marketing initiatives with quality, consistency, and timely execution
Identify opportunities to improve marketing processes, content development, campaign execution, and cross-functional collaboration

Requirements

What you’ll need

5+ years of experience developing integrated marketing communications, brand marketing, campaign strategy, or related marketing programs
Experience developing and executing multi-channel marketing campaigns
Experience developing messaging, content, or marketing programs for defined customer or industry segments
Experience managing multiple concurrent projects and cross-functional workstreams
Experience collaborating with internal stakeholders and external partners or agencies
Experience translating complex technical, scientific, or business information into clear and engaging marketing content
Strong written and verbal communication skills
Strong project management and organizational skills
Ability to independently manage priorities, timelines, and deliverables
Strong attention to detail and ability to review content for consistency, quality, and alignment
Preferred: 5 to 7 years of relevant marketing communications experience
Preferred: Experience within food safety, food manufacturing, life sciences, diagnostics, or another B2B technical industry
Preferred: Experience developing industry-focused marketing programs and audience segmentation strategies
Preferred: Experience with demand generation, lead nurturing, customer journey mapping, re-engagement campaigns, or conversion optimization
Preferred: Experience developing marketing strategies for multiple geographic regions or global markets
Preferred: Experience partnering with technical, scientific, regulatory, legal, and commercial stakeholders
Preferred: Experience developing thought leadership content and industry-focused campaigns
Preferred: Experience using marketing analytics, testing, and performance data to optimize campaigns
Preferred: Experience working with marketing automation, CRM, content management, or digital marketing platforms
Preferred: Experience managing agency or external creative partnerships