Senior Director – Food Safety

Neogen Corporation

. Lead commercial marketing for Neogen's Food Safety business across the United States, Canada, and Australia/New Zealand .

Posted 9/24/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading commercial marketing strategies, developing integrated campaigns, and managing multidisciplinary teams within the food safety and diagnostics sectors. Proficient in market segmentation, customer insights, and performance measurement to drive revenue growth and customer engagement.

Highest-signal resume keywords

Commercial Marketing LeadershipIntegrated Campaign DevelopmentMarket Segmentation ExpertiseSales Enablement ToolsFood Safety Industry Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategyDemand GenerationCustomer InsightsCompetitive AnalysisMarketing Performance Measurement

Soft Skills

Team LeadershipCollaborationCoaching

Tools & Technologies

CRM PlatformsMarketing AutomationSalesforceEloquaSeismic

Certifications & Qualifications

Bachelor's Degree in MarketingAdvanced Degree Preferred

Industry Keywords

Food SafetyDiagnosticsLife SciencesLaboratory ProductsB2B Environment

About the role

Key responsibilities & impact

Lead commercial marketing for Neogen's Food Safety business across the United States, Canada, and Australia/New Zealand
Develop and execute regional commercial marketing and go-to-market strategies for Neogen's food safety diagnostics portfolio
Translate global portfolio, product, and brand strategies into locally relevant plans
Lead market segmentation, customer research, competitive analysis, and TAM/SAM/SOM assessments
Define customer value propositions, positioning, and messaging
Oversee integrated campaigns to build awareness, generate qualified demand, strengthen pipeline, and support revenue growth
Partner with Sales leadership on customer-focused content, sales enablement tools, training, activation plans, and customer programs
Lead, coach, and develop a team of approximately 13 professionals
Manage marketing budgets, performance metrics, technology platforms, and resources
Collaborate with Sales, Product Management, Finance, Regulatory, Operations, and Global Marketing

Requirements

What you’ll need

Bachelor's degree in marketing, business, life sciences, or a related field, or an equivalent combination of education and relevant experience
Significant progressive marketing leadership experience in commercial marketing, portfolio marketing, demand generation, go-to-market strategy, or related disciplines
Demonstrated success translating business, product, or portfolio strategy into measurable regional marketing plans and commercial outcomes
Experience leading and developing multidisciplinary teams within a complex, matrixed, and cross-functional organization
Strong expertise in market segmentation, customer insights, competitive analysis, opportunity sizing, integrated campaign development, and marketing performance measurement
Experience using CRM, marketing automation, and sales enablement platforms
Familiarity with Salesforce, Eloqua, Seismic, or comparable tools is preferred
Ability to travel as business needs require
Advanced degree is preferred
Experience in food safety, food and beverage, diagnostics, life sciences, laboratory products, or another regulated business-to-business environment is preferred
Experience supporting multi-country commercial organizations, launching products, managing complex portfolios, and working with direct-sales and distributor channels is valued

Benefits

Comp & perks

A standard benefits package
Opportunities for professional growth
Leadership development opportunities
Strategic business impact
Collaborative, cross-functional environment
Ability to lead, mentor, and develop a talented multidisciplinary marketing organization