Neon

Business Analyst

• Serve as the primary analytics reference for the Consumer & AI vertical
• Connect Artificial Intelligence advances to products across the Neon ecosystem, including the app Home and Experimentation Platforms
• Analyze customer behavior on the app Home and support component prioritization based on lifetime value
• Track cross-functional institutional metrics, such as WTU and NPS
• Structure, enhance, and promote the A/B testing framework
• Define impact measurement methodologies for product and AI initiatives
• Support technical teams in tracking platform and design system metrics, as well as performance dashboards
• Extract, clean, and model large volumes of complex data using SQL
• Apply statistical rigor, including sample size, significance, and margin-of-error calculations
• Develop, validate, and present complex financial feasibility studies to leadership
• Connect product and AI initiatives to LTV, CAC, margin, and churn
• Conduct deep dives and establish performance dashboard governance for the executive committee
• Translate complex metrics and data into actionable strategic narratives
• Design automation solutions for the recurring collection and processing of data
• Support and develop a more junior analyst, providing influence-based leadership without direct people management

Expert Business Analyst – Consumer, AI