Senior CRM Analyst

Neon

. Develop and lead the acquisition and retention strategy for Neon’s Investment products through CRM.

Posted 10/22/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer acquisition and retention strategies using CRM tools, with a strong focus on data analysis and project management. Proficient in leveraging Salesforce Marketing Cloud and analytical methodologies to enhance customer engagement and drive business growth.

Highest-signal resume keywords

Salesforce Marketing CloudCustomer Retention StrategiesA/B TestingSQLProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer EngagementData AnalysisSegmentationCampaign MeasurementClustering IntelligenceTesting MethodologiesPredictive AI ToolsAutomation StudioContent BuilderJourney Builder

Soft Skills

Analytical PerspectiveOrganizational AbilityOwnership

Tools & Technologies

MixpanelGitHub

Industry Keywords

Investment ProductsInsuranceCRM InsightsCross-Functional CollaborationCustomer Communication Journeys

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Develop and lead the acquisition and retention strategy for Neon’s Investment products through CRM.
Drive ongoing customer engagement with Neon’s Investment portfolio.
Manage and segment the customer base, applying clustering intelligence to personalize customer communication journeys.
Execute, measure, and analyze tests, communication journeys, and in-app and out-of-app campaigns to rapidly refine CRM strategies.
Collaborate with cross-functional teams, generating CRM insights that support and guide Product, Design, and Growth teams.
Develop and lead action plans focused on customer-base engagement and the rollout of acquisition and retention strategies.

Requirements

What you’ll need

Bachelor’s degree completed.
Solid, established experience in CRM positions, with maturity appropriate for a Senior-level role.
Practical, proven experience designing customer retention and engagement strategies.
Proficiency in Salesforce Marketing Cloud, particularly Automation Studio, Content Builder, and Journey Builder.
Proficiency in testing methodologies applied to Growth and CRM, including A/B testing, control-group definition, campaign measurement, and lift calculation.
Knowledge of SQL and data-manipulation tools, enabling autonomy in customer analysis and segmentation.
Strong project-management skills, ownership, and organizational ability to lead complex initiatives independently.
Sharp analytical perspective and business orientation, with the ability to translate data and usage behavior into loyalty strategies.
Experience or knowledge using generative or predictive Artificial Intelligence tools to optimize workflows, personalize content, and generate predictive CRM insights is desirable.
Professional experience or project involvement in Insurance.
Experience with Mixpanel and GitHub.

Benefits

Comp & perks

Medical and dental insurance
Meal and food allowance
Life insurance
Home office equipment allowance
Gympass: network of gyms and online classes
Daycare or nanny allowance
Extended parental leave
Open English: discounted lesson packages for all Neowners and their dependents
Discounts on MBA programs and specializations at USP ESALQ
Betterfly: wellness platform
Alô Cafuné: psychological support program
Epharma: discounts of up to 50% on medications
Allya: partner network offering discounts at pharmacies, supermarkets, and other establishments
Coworking space access, according to internal policy
Semiannual performance and culture review cycle
Ongoing feedback and support for your individual development plan
Decola: internal mobility program
Onflow: internal knowledge network
Access to payroll-deducted loans
Free cashback