Senior Director, Film Marketing, Creative Strategy

NEON

. Shape and execute distinctive campaigns for independent films across theatrical and VOD/SVOD releases .

Posted 10/7/2026full-timeUnited StatesSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing creative marketing campaigns for independent films, with a strong focus on theatrical and VOD/SVOD releases. Proven ability to lead teams, manage budgets, and collaborate across various departments to optimize campaign performance and audience engagement.

Highest-signal resume keywords

Creative Campaign DevelopmentTeam ManagementBudget OversightAudience InsightsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Film MarketingCreative DirectionCampaign StrategyProduction Workflow ManagementTrailer DevelopmentKey Art CreationDigital AV ProductionSocial Media Content CreationPerformance OptimizationCreative Brief Development

Soft Skills

Exceptional Creative TasteStrong CommunicationCollaborative Working StyleActionable Feedback ProvisionCuriosity About Film and Culture

Tools & Technologies

Adobe Creative SuiteGoogle WorkspaceAirtableAsana

Industry Keywords

Theatrical ReleasesVOD/SVODCreative AgenciesCultural VoicesFilm IdentityMPA GuidelinesHome EntertainmentAwards/FYC Initiatives

About the role

Key responsibilities & impact

Shape and execute distinctive campaigns for independent films across theatrical and VOD/SVOD releases
Lead day-to-day creative marketing strategy for assigned films from acquisition through release
Develop trailers, teasers, promotional videos, digital AV, social content, key art, theatrical materials, and other campaign assets
Translate positioning, audience, and brand strategy into campaign ideas, creative briefs, and deliverables
Provide creative direction and quality control across campaign materials
Evaluate creative work and provide actionable feedback to internal teams, agencies, editors, designers, and partners
Develop and execute integrated campaigns across AV, key art, digital, social, experiential, and theatrical channels
Oversee production from creative brief through final delivery
Optimize creative using campaign performance and audience learnings
Manage and develop Managers and Coordinators through direction, feedback, coaching, and growth opportunities
Establish best practices for creative development, production, approvals, and workflow
Identify creators, cultural voices, platforms, formats, communities, and cultural conversations for campaign opportunities
Lead marketing-driven AV shoots, including creative development, agency and vendor management, budget oversight, production, and talent coordination
Build relationships with agencies, editors, designers, freelance talent, creators, distributors, publicists, and other partners
Ensure materials reflect each film’s identity and company standards
Collaborate with Acquisitions, Production, Development, Post, Delivery, Digital Distribution, Legal/Business Affairs, Publicity, and Theatrical Distribution
Support home entertainment and awards/FYC initiatives
Track in-theater material deadlines and adhere to MPA guidelines

Requirements

What you’ll need

8+ years of experience in film or entertainment marketing
Significant experience developing creative campaigns for theatrical releases
Experience managing and developing a team
Exceptional creative taste and strong film marketing instincts
Expertise developing trailers, teasers, key art, AV, digital, and social campaign creative across theatrical and streaming releases
Strong understanding of audiences and culture
Ability to connect positioning and audience insights to creative ideas
Proven ability to develop, articulate, present, and defend a creative point of view
Experience leading complex creative campaigns and multi-vendor production workflows from concept through delivery
Ability to manage budgets, timelines, and competing priorities
Strong relationships with, or experience identifying and managing, creative agencies, editors, designers, filmmakers, talent representatives, creators, and other external creative partners
Ability to move between big-picture creative strategy and hands-on execution
Highly collaborative working style and cross-functional experience with Production, Post, Digital, Distribution, Legal/Business Affairs, Publicity, and Theatrical Distribution
Deep curiosity about film, audiences, culture, social platforms, and entertainment discovery
Familiarity with Adobe Creative Suite, Google Workspace, and project management platforms such as Airtable or Asana

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
401k and Roth IRA retirement savings options
Basic and Voluntary Life Insurance, including AD&D protection
Unlimited vacation
Generous sick days
Public holidays
Annual winter break closure
Parental Leave
Caregiver Leave
Wellness Programs and resources