Marketing Generalist

Neostella

. Build and execute integrated marketing campaigns across email, web, content, events, and other channels.

Posted 10/8/2026full-timeUnited StatesMid-LevelSenior💰 $50,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated marketing campaigns across multiple channels, with a strong focus on email marketing and marketing automation. Proficient in project management, content creation, and cross-functional collaboration to drive marketing performance and support sales enablement.

Highest-signal resume keywords

Integrated Marketing CampaignsEmail MarketingMarketing Automation PlatformsProject ManagementContent Creation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingMarketing AutomationContent WritingSEOCampaign OptimizationLead Nurture ProgramsCompetitive ResearchSales Enablement MaterialsAudience SegmentationPerformance Analysis

Soft Skills

Attention to DetailCollaborationOrganizational SkillsAnalytical MindsetIndependent Execution

Tools & Technologies

Account EngagementHubSpotMarketo

Industry Keywords

B2B MarketingSaaSTechnology-Driven Environment

About the role

Key responsibilities & impact

Build and execute integrated marketing campaigns across email, web, content, events, and other channels.
Create, schedule, test, and optimize email campaigns, nurtures, and automated journeys.
Build and maintain marketing automations, audience segments, dynamic lists, lead nurture programs, and campaign workflows.
Partner with Demand Generation to turn campaign strategy into messaging, content, landing pages, emails, and supporting assets.
Monitor campaign performance and identify opportunities for improvement.
Coordinate campaign timelines, deliverables, and cross-functional dependencies from kickoff through launch.
Partner with Product Marketing to execute go-to-market programs, product launches, and product marketing initiatives.
Develop sales enablement materials including one-pagers, battlecards, pitch materials, product briefs, FAQs, and other resources.
Conduct competitive research and maintain competitive intelligence resources.
Write and update website and blog content supporting campaigns, product education, thought leadership, SEO, and broader marketing priorities.
Translate complex product and industry topics into clear, useful content for customers and prospects.
Support the development of customer stories, testimonials, quotes, case studies, and other customer proof points.
Create strategic marketing assets such as buyer guides, industry resources, comparison content, reports, and campaign materials.
Collaborate with Product Marketing, Demand Generation, Product, Sales, Customer Experience, Design, and other teams to move projects from idea to execution.
Manage multiple projects and deadlines while maintaining strong attention to detail and quality.
Proactively identify gaps, outdated materials, and opportunities to improve marketing programs.
Bring ideas forward and take ownership of projects with minimal direction.

Requirements

What you’ll need

Bachelor’s degree preferred.
3–5 years of experience in B2B marketing, ideally within SaaS or another technology-driven environment.
Experience executing integrated marketing campaigns across multiple channels.
Hands-on experience with email marketing and marketing automation platforms such as Account Engagement, HubSpot, Marketo, or similar.
Strong writing and editing skills across email, web, blog, sales enablement, and campaign content.
Ability to take established strategy or messaging and independently turn it into high-quality execution.
Strong project management and organizational skills with the ability to manage multiple priorities.
Comfortable collaborating cross-functionally while also working independently.
Analytical mindset with an interest in understanding and improving marketing performance.

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Paid Time Off (Vacation & Holidays)
Training & Development
Travel Bonus
Maternity & Paternal Leave