Neostella

Marketing

• Build and execute integrated marketing campaigns across email, web, content, events, and other channels.
• Create, schedule, test, and optimize email campaigns, nurtures, and automated journeys.
• Build and maintain marketing automations, audience segments, dynamic lists, lead nurture programs, and campaign workflows.
• Partner with Demand Generation to turn campaign strategy into messaging, content, landing pages, emails, and supporting assets.
• Monitor campaign performance and identify opportunities for improvement.
• Coordinate campaign timelines, deliverables, and cross-functional dependencies from kickoff through launch.
• Partner with Product Marketing to execute go-to-market programs, product launches, and product marketing initiatives.
• Develop sales enablement materials including one-pagers, battlecards, pitch materials, product briefs, FAQs, and other resources.
• Conduct competitive research and maintain competitive intelligence resources.
• Write and update website and blog content supporting campaigns, product education, thought leadership, SEO, and broader marketing priorities.
• Translate complex product and industry topics into clear, useful content for customers and prospects.
• Support the development of customer stories, testimonials, quotes, case studies, and other customer proof points.
• Create strategic marketing assets such as buyer guides, industry resources, comparison content, reports, and campaign materials.
• Collaborate with Product Marketing, Demand Generation, Product, Sales, Customer Experience, Design, and other teams to move projects from idea to execution.
• Manage multiple projects and deadlines while maintaining strong attention to detail and quality.
• Proactively identify gaps, outdated materials, and opportunities to improve marketing programs.
• Bring ideas forward and take ownership of projects with minimal direction.

Explore Marketing Generalist at Neostella. Review requirements and application details.