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About the role
Key responsibilities & impact- Lead, coach, and develop a team of three
- Develop and implement demand generation strategies for the MSP segment aligned with company goals and pipeline targets
- Identify target audiences and own channel and promotional strategy across the MSP buying journey
- Own funnel efficiency across new business, deal acceleration, and expansion activities
- Apply AI and automation tools to scale demand generation execution and reporting
- Monitor MSP and industry trends and adjust strategy and channel mix
- Partner with Integrated Marketing to translate strategy into executed campaigns
- Plan and execute MSP-focused field events, trade shows, user groups, and partner events
- Align event strategy with broader campaign themes and messaging
- Collaborate with MSP Sales, Distribution, Product Marketing, Content, and Sales Development
- Set, forecast, and monitor the MSP demand generation budget and ROI
- Define and own KPIs for campaign and event performance, including pipeline contribution, ROI, and channel efficiency
- Report results to leadership and translate performance data into recommendations
- Ensure consistent MSP campaign touchpoints from first touch through opportunity creation
- Identify and close gaps in the MSP buyer and partner journey
Requirements
What you’ll need- 10+ years of B2B marketing experience, including demand generation or campaign management experience within the MSP, channel, or partner ecosystem in a SaaS or technology environment (required)
- Prior experience managing direct reports, with a track record of coaching and developing team members
- Proven track record building and executing multi-channel, full-funnel marketing campaigns
- Experience planning and executing field/events marketing, including managing an events function or team member
- Familiarity with marketing technology stacks such as HubSpot, Salesforce, and 6sense
- Experience using AI or automation tools to improve marketing outcomes and efficiency
- Strong cross-functional collaboration skills, balancing strategic thinking with hands-on execution
- Excellent written and verbal communication skills; comfortable presenting results and recommendations to leadership
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
Benefits
Comp & perks- Competitive Base + Annual Bonus
- Stock Options
- Health and Welfare Plans
- Life and Disability Plans
- Retirement Plan
- Unlimited Flexible Paid Time Off, including your birthday off
- Collaborative Team Culture