Public Relations/Communications Manager

NerdWallet

. Drive earned media strategy and execution across NerdWallet’s verticals through proactive storytelling, newsjacking and rapid response .

Posted 11/12/2026full-timeRemote • United StatesMid-LevelSenior💰 $105,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in earned media strategy and execution, with a strong focus on storytelling and relationship-building with media outlets. Proficient in leveraging data and AI tools to enhance visibility and engagement across various platforms.

Highest-signal resume keywords

Earned Media StrategyRelationship BuildingExceptional Writing SkillsFluency in TikTok and YouTubeExperience with SEO and AI Tools

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Public RelationsCommunicationsData AnalysisMedia TrainingStorytellingPitchingSocial ListeningConsumer Financial ProductsCoaching SpokespeopleTrend Monitoring

Soft Skills

CollaborationProactive CommunicationAdaptabilityCreativityCoaching

Tools & Technologies

SEO ToolsAI ToolsSocial Media PlatformsPodcasting ToolsNewsletter Platforms

Industry Keywords

Consumer FinanceFintechBroadcast MediaNational MediaInfluencer Programs

About the role

Key responsibilities & impact

Drive earned media strategy and execution across NerdWallet’s verticals through proactive storytelling, newsjacking and rapid response
Turn NerdWallet data, expert tips and points of view into timely, helpful consumer stories
Pitch and land coverage in national business, consumer, personal finance and broadcast outlets
Build and sustain relationships with reporters and producers
Expand earned media through podcasts, newsletters, YouTubers and creators
Prioritize outlets and story types that search engines rank and AI tools cite
Partner with SEO and Content to track search visibility and AI citations and close gaps
Work with data and research teams to make surveys and studies easy for journalists and AI tools to use
Advise and coach spokespeople on TikTok, Instagram, YouTube, Reddit and LinkedIn
Monitor trends, community threads and viral moments for story opportunities and reputation risks
Develop messaging, briefing documents and media training for spokespeople
Collaborate with Social, Brand, Content, SEO, Research, Legal and Compliance
Direct agency partners day to day
Report on share of voice, message pull-through, search and AI visibility, spokesperson reach and business impact
Report to the Senior Director, Public Relations & Communications

Requirements

What you’ll need

5–8 years in PR or communications, in-house or agency
Ideally experience in consumer, fintech or financial services
Track record of top-tier national and broadcast placements
Real relationships with reporters and producers
Working understanding of how search engines and AI tools find, rank and cite sources
Fluency in TikTok, YouTube, Reddit and LinkedIn, including differences among platforms and the role of creators and communities
Experience coaching spokespeople, including for social-first or video-first formats
Exceptional writing skills and comfort with data
Fluency with AI tools in daily workflow
Personal finance or consumer financial products experience preferred
Experience with SEO, AI visibility or social listening tools preferred
Experience working with creators, podcasters or influencer programs preferred
National plus regional and local media experience preferred
Must be based in the U.S.

Benefits

Comp & perks

Industry-leading medical, dental, and vision health care plans for employees and their dependents
Flexible Vacation Time Off + 11 holidays + holiday company shutdown
New Parent Leave
Mental health support
Paid sabbatical after 5 years
Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
Monthly Wellness Stipend
Cell Phone Stipend
Wifi Stipend for remote Nerds
Work from home equipment stipend
Co-working space subsidy
Employee Resource Groups
Hackathons and team events
Company-wide events
8 hours of volunteer time off per quarter
Company match for charitable donations
401K with 4% company match
Early access to new financial products and tools
Financial wellness guidance and unlimited access to a Certified Financial Planner through Northstar
Disability and Life Insurance with employer-paid premiums
Equity