Staff Marketing Manager

NerdWallet

. Own and execute end-to-end email channel strategy, including planning, launch, post-test analysis, scaling, and program management .

Posted 9/23/2026full-timeRemote • United StatesLead💰 $96,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing email channel strategies, managing program performance, and driving A/B testing to optimize user experiences. Proficient in collaborating with cross-functional teams and leveraging data analytics to inform decision-making and improve campaign effectiveness.

Highest-signal resume keywords

Email Channel StrategyA/B TestingData AnalysisSQLBraze Engagement Platform

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisA/B TestingEmail MarketingProgram ManagementBudget ManagementKPI ReportingUser Experience OptimizationSystem ArchitectureModel DevelopmentCampaign Performance Tracking

Soft Skills

CollaborationInfluencing Without AuthorityMentoringCommunicationOwner Mentality

Tools & Technologies

Braze Engagement PlatformSQLHTMLAnalytics ToolsReporting Frameworks

Industry Keywords

FintechConsumer FinanceRegulated IndustryData ScienceProduct Management

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own and execute end-to-end email channel strategy, including planning, launch, post-test analysis, scaling, and program management
Collaborate with Product, Engineering, Analytics, and Data Science on email and push notification system architecture
Provide input on system architecture, objective function, and new model development
Partner with Product, Analytics, and Design to create and test integrated user experiences and optimizations
Manage program performance and track ROI across email and push notifications
Identify trends and report results to leadership
Drive rigorous A/B testing across creative, landing pages, and audience targeting
Build and maintain reporting frameworks to scale the program
Communicate campaign metrics, trial data, and best practices to stakeholders
Mentor and provide guidance to support team growth and development
Optimize day-to-day processes to increase team and campaign velocity
Report to the Chief Product Officer

Requirements

What you’ll need

7+ years of experience in a professional setting, working with data and cross-functional stakeholders
Strong analytical skills and ability to derive insights from data to guide strategy and prove impact
Familiarity with SQL and/or HTML is a plus
Experience managing budgets and reporting performance against KPIs
Excellent collaboration skills and ability to influence without direct authority
Owner mentality with a bias for action
AI literacy and ability to use tools independently
Bachelor's degree in a technical field such as mathematics, economics, engineering, or statistics, or equivalent experience
Experience in fintech, consumer finance, or a regulated industry is nice to have
Experience with Braze Engagement platform

Benefits

Comp & perks

Industry-leading medical, dental, and vision health care plans for employees and dependents
Flexible Vacation Time Off, 11 holidays, and holiday company shutdown
New Parent Leave
Mental health support
Paid sabbatical after 5 years
Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
Monthly Wellness Stipend
Cell Phone Stipend
Wifi Stipend for remote Nerds
Work from home equipment stipend for remote Nerds
Co-working space subsidy for remote Nerds
Employee Resource Groups
Hackathons and team events
Company-wide events
8 hours of volunteer time off per quarter
Company match for charitable donations
401(k) with 4% company match
Early access to new financial products and tools
Financial wellness guidance and unlimited access to a Certified Financial Planner through Northstar
Disability and Life Insurance with employer-paid premiums
Equity offered