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NetApp

Senior Manager, Technical Marketing Engineering

NetApp

. Build and lead the assigned Technical Marketing Engineering team, including hiring, onboarding, development, and scaling .

Posted 11/11/2026full-timeMorrisville • North Carolina • United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in technical marketing leadership, including team building, technical narrative development, and cross-functional collaboration. Proficient in managing technical enablement content and driving continuous improvement through data analysis and customer feedback.

Highest-signal resume keywords
Technical Marketing LeadershipTeam Building And ManagementTechnical Writing And StorytellingCross-Functional CollaborationKPI Tracking And Continuous Improvement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Technical MarketingTechnical Narrative DevelopmentCompetitive PositioningDemo ManagementContent Quality StandardsData AnalysisAI-Enabled Demo-Creation ToolsTechnical EnablementPublic SpeakingCompetitive Analysis
Soft Skills
Coaching And MentoringCollaborationCommunicationLeadershipInclusivity
Tools & Technologies
Demo CatalogsSandboxesSelf-Service ExperiencesTechnical ReportsWhitepapers
Industry Keywords
Enterprise TechnologyProduct ManagementEngineeringSalesMarketing

About the role

Key responsibilities & impact
  • Build and lead the assigned Technical Marketing Engineering team, including hiring, onboarding, development, and scaling
  • Serve as senior in-region contact for RTP-based Product Management and Engineering partners
  • Work in-person in the local NetApp RTP office a majority of the time
  • Own technical marketing end-to-end for multiple assigned technology areas
  • Define technical narratives, claims, proof of value, and competitive stories for integrated solutions
  • Collaborate with Product Management and Engineering throughout the product lifecycle
  • Direct and contribute to technical reports, whitepapers, reference architectures, blogs, videos, talk tracks, demos, and technical enablement
  • Oversee self-service interactive assets, including demos, sandboxes, and TCO/ROI calculators
  • Evangelize NetApp and assigned technologies at conferences, webinars, videos, and on social media
  • Synthesize customer, field, and sales input to inform Product Management roadmaps
  • Partner with TME leaders across the Americas and EMEA to maintain consistent narratives, content standards, and operating models
  • Establish and track KPIs and drive continuous improvement based on data and field feedback
  • Recruit, coach, and retain technical marketing talent
  • Champion an inclusive, collaborative team culture

Requirements

What you’ll need
  • 10+ years of experience in technical marketing or related roles spanning technology and marketing, including several years in people management or team leadership
  • Proven track record building, scaling, and leading a high-performing technical team from the ground up, including hiring, developing, and managing talent
  • Expert-level understanding in one or more enterprise technology areas
  • Ability to craft and coach others to craft technical narratives, value proof, and competitive positioning for integrated solutions
  • Excellent technical writing, communication, and storytelling skills
  • Experience setting and maintaining quality standards across content and enablement output
  • Experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences
  • Familiarity with modern AI-enabled demo-creation tools highly desired
  • Strong business acumen and hands-on player-coach capability
  • Strong cross-functional and cross-regional collaboration skills with Product Management, Engineering, Sales, and Marketing leaders
  • Confident public speaker and on-camera presenter; experience coaching others to present to technical and executive audiences
  • Facility with competitive/alternatives analysis and building data-backed, testable claims
  • Bachelor's degree in computer science, engineering, information systems, or a related technical field, or equivalent practical experience