Marketing Generalist

netcare Business Solutions GmbH

. Develop and implement a practical digital marketing strategy in consultation with senior management .

Posted 10/9/2026full-timeLeinfelden-Echterdingen • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing digital marketing strategies, managing content across various platforms, and executing paid campaigns while leveraging web analytics and SEO techniques. Proficient in collaborating with cross-functional teams to enhance employer branding and lead generation efforts.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentSEO/SEA Campaign ManagementWeb Analytics ProficiencyContent Management Systems ExperienceB2B Digital Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO OptimizationGoogle Ads ManagementLinkedIn Ads ManagementKeyword ResearchPerformance TrackingContent CreationLanding Page OptimizationWeb AnalyticsDigital Marketing Trends MonitoringCampaign Execution

Soft Skills

Independent WorkStructured ApproachStrong Execution FocusCreative SensibilityConceptual Skills

Tools & Technologies

Google AnalyticsWordPressHeadless CMSMarketing ToolsetGraphic Design Collaboration

Industry Keywords

B2B EnvironmentEmployer BrandingLead GenerationDigital MarketingContent Management

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop and implement a practical digital marketing strategy in consultation with senior management
Manage, maintain, and further develop the website’s content and organization, with support from the development team as needed
Plan, execute, and monitor paid campaigns, such as Google Ads and LinkedIn Ads
Conduct keyword research, on-page and off-page optimization, campaign management, and performance tracking across SEO/SEA activities
Manage and coordinate external marketing service providers, such as graphic designers and copywriters
Create and edit content for the website, blog, LinkedIn, and white papers in collaboration with colleagues
Develop and optimize target-group-specific landing pages for campaigns
Monitor and assess new digital marketing trends, including Google AI Overviews, emerging visibility features, and AI content creation
Further develop the marketing toolset
Work closely with the HR and Sales teams on employer branding and lead generation

Requirements

What you’ll need

Several years of solid experience in digital marketing, ideally in a B2B environment
Very good knowledge of web analytics tools, such as Google Analytics or comparable platforms
Experience with content management systems, preferably WordPress or a headless CMS
Independent, structured approach with a strong focus on execution, in close coordination with stakeholders
Excellent German (at least C1 level) and confident English skills
Affinity for technology: analytical, digitally savvy, and comfortable working in technical environments
Strong creative sensibility and conceptual skills

Benefits

Comp & perks

A responsible role with high visibility across the company
Work at eye level with senior management—clear, direct, and decisive
A hybrid working model combining office and remote workdays
An open, relaxed, and constructive company culture focused on results, without excessive bureaucratic processes
Opportunities for professional and personal development
Thoughtfully planned team events
30 or more days of annual leave