netcare Business Solutions GmbH

Marketing

• Develop and implement a practical digital marketing strategy in consultation with senior management
• Manage, maintain, and further develop the website’s content and organization, with support from the development team as needed
• Plan, execute, and monitor paid campaigns, such as Google Ads and LinkedIn Ads
• Conduct keyword research, on-page and off-page optimization, campaign management, and performance tracking across SEO/SEA activities
• Manage and coordinate external marketing service providers, such as graphic designers and copywriters
• Create and edit content for the website, blog, LinkedIn, and white papers in collaboration with colleagues
• Develop and optimize target-group-specific landing pages for campaigns
• Monitor and assess new digital marketing trends, including Google AI Overviews, emerging visibility features, and AI content creation
• Further develop the marketing toolset
• Work closely with the HR and Sales teams on employer branding and lead generation

Explore Marketing Generalist at netcare Business Solutions GmbH. Review requirements and application details.