Senior Demand Generation Marketing Manager

Netlify

. Build and own Netlify’s paid acquisition strategy, including paid search, paid social, retargeting, sponsorships, and other testable channels .

Posted 10/3/2026full-timeRemote • United StatesSenior💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing paid acquisition strategies, including budget planning, ROI reporting, and performance measurement in a B2B SaaS environment. Proven ability to partner with cross-functional teams to optimize marketing efforts and drive user acquisition.

Highest-signal resume keywords

Paid Acquisition StrategyBudget ManagementAttribution TrackingPerformance MarketingAgency Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialRetargetingMarketing MeasurementDemand GenerationB2B SaaS MarketingPerformance MarketingData AnalysisChannel Mix OptimizationCustomer Acquisition Cost (CAC)

Soft Skills

CollaborationStrategic ThinkingCommunicationProblem SolvingLeadership

Tools & Technologies

NetlifyUTM TrackingMarketing Operations ToolsAnalytics PlatformsCRM Systems

Industry Keywords

Product-Led GrowthTechnical AudiencesIncremental ValueOnboarding JourneysCampaign Management

About the role

Key responsibilities & impact

Build and own Netlify’s paid acquisition strategy, including paid search, paid social, retargeting, sponsorships, and other testable channels
Determine where paid acquisition creates incremental value and decide where to scale, hold, or stop spending
Manage external agency relationships and determine what work to bring in-house
Own budget planning, pacing, and ROI reporting for paid spend
Partner with Marketing Operations on attribution and UTM tracking
Define target audiences and channel mix aligned to Netlify’s ICP
Partner with Product Marketing on paid creative messaging inputs
Build measurement frameworks for CAC, signup/pipeline contribution, and payback by channel
Partner with Lifecycle and Campaigns on onboarding and activation journeys for paid-acquired users
Build the roadmap and business case for a fully staffed paid/performance team

Requirements

What you’ll need

6+ years in demand generation or performance marketing
Direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment
Hands-on experience running paid search, paid social, and retargeting programs
Track record of standing up or significantly scaling a paid acquisition program at an early stage
Experience managing an external agency or partner relationship
Working knowledge of attribution and marketing measurement
Experience partnering with Marketing Ops or Data teams to establish accurate tracking
Some experience marketing to developers or technical audiences, or with a PLG motion
Resume or short listing of job history and skills required when applying
Cover letter appreciated but not required
Willingness to work in a fully distributed company environment

Benefits

Comp & perks

Robust benefits
Participation in Netlify’s equity plan
Equal Opportunity Employer
Disability interview accommodations