Netlify

Performance Marketing

• Build and own Netlify’s paid acquisition strategy, including paid search, paid social, retargeting, sponsorships, and other testable channels
• Determine where paid acquisition creates incremental value and decide where to scale, hold, or stop spending
• Manage external agency relationships and determine what work to bring in-house
• Own budget planning, pacing, and ROI reporting for paid spend
• Partner with Marketing Operations on attribution and UTM tracking
• Define target audiences and channel mix aligned to Netlify’s ICP
• Partner with Product Marketing on paid creative messaging inputs
• Build measurement frameworks for CAC, signup/pipeline contribution, and payback by channel
• Partner with Lifecycle and Campaigns on onboarding and activation journeys for paid-acquired users
• Build the roadmap and business case for a fully staffed paid/performance team

Senior Demand Generation Marketing Manager

Customer Success Manager

• Own day-to-day relationships for a book of 120+ SMB accounts representing approximately $2M in ARR
• Serve as the primary customer contact and keep customers informed, engaged, and successful on the platform
• Contribute ideas to dashboards and workflows tracking renewal timelines, health signals, engagement levels, and expansion indicators
• Drive pre-renewal customer outreach, lead renewal conversations, handle objections, and negotiate flat renewals and smaller expansions with leadership guidance
• Loop in Sales when meaningful expansion opportunities emerge
• Track and forecast the renewal book and proactively surface risks with mitigation plans
• Use product usage data and customer outcomes to demonstrate value
• Identify feature adoption and product expansion opportunities and flag signals to Sales
• Gather and synthesize customer feedback for Product and internal stakeholders
• Develop account management, commercial negotiation, and customer communication skills with senior CS teammates and the manager

Customer Success Associate

Marketing Operations

• Execute the Marketing Operations roadmap and translate Marketing and GTM priorities into scalable systems, processes, and programs
• Own the marketing automation platform, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation
• Connect marketing automation, Salesforce, product data, and analytics
• Establish attribution and measurement across marketing and product-led journeys
• Build reporting and self-service dashboards for Marketing and GTM decision-making
• Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers
• Build experimentation infrastructure for marketer-led testing
• Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and technology assessments
• Establish scalable high-volume email operations and protect customer experience
• Analyze datasets to identify friction or drop-off and recommend conversion improvements
• Own the Marketing Operations portion of the broader Marketing budget and evaluate technology investments based on value, scalability, and ROI
• Explore AI-enabled marketing operations and AI visibility measurement workflows
• Report to the Senior Director of Revenue Operations
• Partner with Growth, RevOps, Data, Product, and other GTM teams

Senior Marketing Operations Manager

Financial Planning and Analysis

• Drive the monthly reporting cadence, including operating model updates, variance analysis, and management reporting with actionable leadership insights
• Own the 3-statement operating model and driver-based forecast, including structural model changes as the business scales
• Help drive annual planning through planning templates, scenario models, assumptions, and targets
• Build and maintain company-level KPI and metrics reporting, including ARR, NRR, gross margin, CAC payback, and Rule of 40
• Explain monthly KPI changes and underlying drivers
• Build scenario and sensitivity models for capital and headcount decisions
• Own department-level budget tracking and support department leaders on budget, headcount, and software spend
• Automate close and forecast-cycle work using AI and improved tooling
• Partner with GTM leadership on sales planning and KPI tracking
• Run and redesign the monthly close, operating model, and planning cycle as the primary owner

Senior Demand Generation Marketing Manager

Customer Success Associate

Senior Marketing Operations Manager

Finance Manager – Corporate Finance