Senior Marketing Operations Manager

Netlify

. Execute the Marketing Operations roadmap and translate Marketing and GTM priorities into scalable systems, processes, and programs .

Posted 9/21/2026full-timeRemote • United StatesSenior💰 $155,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations, including ownership of marketing automation platforms, data governance, and high-volume email program management. Proficient in building measurement frameworks and integrating marketing technologies to enhance decision-making and customer engagement.

Highest-signal resume keywords

Marketing Automation Platform ManagementData GovernanceHigh-Volume Email OperationsAttribution and MeasurementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCRM SystemsData AnalysisLifecycle StagesCampaign ArchitectureEmail OperationsIntegration DesignExperimentation InfrastructureAttributionData Hygiene

Soft Skills

Analytical ThinkingCollaborationProblem-SolvingCommunicationIndependence

Tools & Technologies

HubSpotMarketoEloquaSalesforceAmplitudeAI-Enabled ToolsMarTech StackReporting DashboardsData FlowsVendor Management

Industry Keywords

B2B SaaSProduct-Led GrowthCustomer ExperienceGTM StrategyEmail DeliverabilityAudience ManagementConversion OptimizationLifecycle ProgramsNurture ProgramsAI-Visibility Tooling

About the role

Key responsibilities & impact

Execute the Marketing Operations roadmap and translate Marketing and GTM priorities into scalable systems, processes, and programs
Own the marketing automation platform, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation
Connect marketing automation, Salesforce, product data, and analytics
Establish attribution and measurement across marketing and product-led journeys
Build reporting and self-service dashboards for Marketing and GTM decision-making
Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers
Build experimentation infrastructure for marketer-led testing
Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and technology assessments
Establish scalable high-volume email operations and protect customer experience
Analyze datasets to identify friction or drop-off and recommend conversion improvements
Own the Marketing Operations portion of the broader Marketing budget and evaluate technology investments based on value, scalability, and ROI
Explore AI-enabled marketing operations and AI visibility measurement workflows
Report to the Senior Director of Revenue Operations
Partner with Growth, RevOps, Data, Product, and other GTM teams

Requirements

What you’ll need

7+ years of experience in Marketing Operations or a closely related discipline
Experience operating independently in a complex B2B SaaS or product-led growth environment
Deep experience with marketing automation platforms and CRM systems such as HubSpot, Marketo, Eloqua, and Salesforce
Experience with lifecycle stages, campaign architecture, attribution, lead or account routing, and data governance
Experience working with high-volume customer or prospect datasets
Significant experience operating high-volume email programs
Understanding of deliverability, domain and inbox reputation, audience management, warming strategies, and large-volume sending risks
Strong analytical skills and ability to investigate complex datasets and turn findings into recommendations
Experience building or operating lifecycle, nurture, or in-product engagement programs tied to activation or conversion outcomes
Experience designing integrations across marketing automation, CRM, product, analytics, and data systems
Experience building measurement and experimentation infrastructure
Strong GTM fluency across Marketing, Growth, Sales, RevOps, Product, and Customer Success
Comfort using AI-enabled tools and workflows with judgment to validate outputs
Familiarity with product analytics tools such as Amplitude
Experience with emerging AEO or AI-visibility tooling is helpful
Experience with contractors, agencies, or distributed partners is helpful but not required
Familiarity with developer tools, web platforms, or another high-volume PLG business is useful
Resume or short listing of job history and skills required when applying

Benefits

Comp & perks

Robust benefits package
Participation in Netlify’s equity plan
Equal Opportunity Employer
Disability accommodations available during interviews
Fully distributed company culture
Flexible location-based compensation ranges