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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in product marketing strategy and go-to-market execution for B2B SaaS offerings in healthcare, with a strong focus on health plans and managed care organizations. Proven ability to translate technical capabilities into compelling value propositions and drive adoption through data-driven decision-making.
Highest-signal resume keywords
Product Marketing StrategyGo-To-Market PlanningHealthcare Industry TrendsData-Driven Decision-MakingTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SaaS MarketingMarket PositioningROI CalculatorsFinancial Impact ModelsMessaging ArchitectureUser Stories DevelopmentPost-Launch MeasurementSegmentationAdoption Data AnalysisWin/Loss Reviews
Soft Skills
Analytical ThinkingStrategic ThinkingInfluence Without AuthorityRelationship ManagementCollaboration
Industry Keywords
Health PlansManaged CareBehavioral Health ITBuyer PersonasCommercial MarketsGovernment MarketsProduct ManagementSales EnablementDemand GenerationInformation Security Policies
About the role
Key responsibilities & impact- Own product marketing strategy and content development for NeuroFlow’s health plan and managed care segment
- Determine go-to-market approach, messaging architecture, and launch strategy for an AI-driven behavioral health IT and services portfolio
- Lead GTM planning and execution for core solutions, including segmentation, ICP definition, messaging, sales readiness, launch calendar, and post-launch measurement
- Partner with Product from roadmap review through general availability to develop market-ready narratives for new capabilities
- Run post-launch retrospectives using adoption data, win/loss signals, and field feedback
- Package product and service capabilities into standardized, buyer-centered solutions
- Define solution boundaries, naming, and packaging with Product, Sales, and commercial leadership
- Maintain a solution map anchored to named buyer problems
- Own and refine platform and solution positioning and messaging
- Translate clinical and technical capabilities into economic value narratives
- Conduct regular win/loss reviews and incorporate field feedback
- Build and maintain pre-sales ROI calculators and financial impact models based on payor and/or provider economics
- Develop user stories, demo stories, scripts, battlecards, discovery guides, and objection-handling content
- Train and certify the field on launches, positioning updates, and enablement assets; track adoption
- Collaborate with commercial leadership and Product management as the connective tissue between roadmap, message, and pipeline
- Represent buyer and field perspectives in Product and company strategy discussions
- Partner with the VP of Marketing on demand generation, enablement, and the broader GTM calendar
Requirements
What you’ll need- 10+ years of product marketing experience, ideally with a focus on health plans and other managed care organizations
- 3+ years directly managing and developing a product marketing or marketing team
- Demonstrated success setting product marketing strategy and go-to-market direction for technically complex, B2B SaaS IT-plus-services offerings in healthcare
- Track record partnering with senior leadership to set team and functional priorities and owning the outcomes of those decisions
- Deep understanding of healthcare industry trends and buyer personas across commercial and government markets
- Ability to gain acceptance from senior leaders and executives on sensitive or ambiguous matters without damaging the relationship
- Excellent analytical and strategic thinking capabilities
- Ability to translate technical concepts into value propositions that hold up at the leadership level
- Data-driven decision-making mindset with experience using analytics to inform team and functional strategy
- Demonstrated ability to lead through influence across product, sales, and client success without formal authority over those functions
- Must comply with NeuroFlow’s Information Security Policies and security responsibilities
Benefits
Comp & perks- Flexible work schedule
- Unlimited PTO
- Physical and mental wellness benefits
- Medical coverage
- Parental leave
- 401K
- Company-sponsored events
- Referral program
- Onsite gym
- Dog friendly office
- Snacks in the office
- Commuter benefits
- Onsite massages