Founding Performance Marketing Lead

Neuroscale AI

. Own performance and growth marketing from the ground up .

Posted 10/30/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and growth strategies, with a strong focus on optimizing paid acquisition channels and enhancing conversion rates through systematic experimentation and data-driven insights. Proficient in managing substantial media budgets and translating spend into qualified pipeline and revenue.

Highest-signal resume keywords

Performance MarketingGrowth MarketingPaid Media ManagementConversion Rate OptimizationFunnel Economics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementA/B TestingConversion TrackingAudience TargetingCreative TestingData AnalysisAttribution ModelingLanding Page OptimizationCPLCAC

Soft Skills

Strong Written CommunicationCreative InstinctsBuilder Mentality

Tools & Technologies

HubSpotSalesforceGoogle Analytics 4SegmentMixpanelAmplitudeZapierMakeWebflowFramer

Industry Keywords

B2B SaaSAIHR TechRecruiting TechnologyDemand Generation

About the role

Key responsibilities & impact

Own performance and growth marketing from the ground up
Launch, manage, and optimize paid acquisition across LinkedIn, Meta, Google, retargeting, and emerging channels
Personally manage media spend and make channel decisions based on pipeline quality, acquisition economics, and revenue
Build a high-velocity creative testing engine across video, UGC, founder-led creative, static ads, customer proof, use-case creative, case studies, and landing-page concepts
Build and improve the journey from ad to landing page to demo or trial to activation
Create and ship landing pages and work with Product and Design to remove conversion friction
Own campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting
Design and execute A/B and multivariate tests across creative, copy, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix
Identify ICP signals, personas, use cases, pain points, messages, offers, and targeting strategies that produce high-quality opportunities
Create reusable audience and messaging playbooks for Marketing and Sales
Partner with Product and Revenue on activation, self-serve conversion, trial-to-paid pathways, in-product prompts, lifecycle nudges, and early PLG loops
Use AI, no-code/low-code tools, enrichment, workflow automation, and light scripting to increase testing velocity and reduce repetitive work
Work directly with founders and partner with Product, Design, Sales, and Revenue Operations
Build a repeatable paid acquisition engine producing qualified demand at increasingly predictable economics
Establish credible campaign-to-CRM attribution from spend through opportunity, pipeline, and revenue
Ship weekly creative and landing-page experiments with documented learnings
Improve landing-page, demo/trial, and funnel conversion rates through systematic experimentation
Establish shared funnel definitions and growth scorecards across Marketing, Product, Sales, and Revenue Operations
Document a growth playbook that compounds as spend, headcount, and market coverage increase

Requirements

What you’ll need

4-8+ years of hands-on performance marketing, growth marketing, or demand generation experience, ideally in B2B SaaS, AI, HR Tech, recruiting technology, or another high-growth technology category
Track record of personally managing and scaling approximately $50K-$250K+ per month in paid media across LinkedIn, Meta, Google, or comparable channels and translating that spend into qualified pipeline and revenue
Deep hands-on experience inside ad platforms, including campaigns, audiences, conversion tracking, creative tests, budgets, bids, and optimization logic
Demonstrated ability to connect channel spend to downstream funnel performance, opportunity creation, pipeline, and ARR
Strong command of funnel economics, including CPL, CAC, LTV, CAC payback, conversion rates, pipeline velocity, and marginal acquisition efficiency
Experience building and improving landing pages, forms, demo flows, or trial experiences with a strong CRO mindset
Strong creative instincts and copy judgment
Experience testing video, UGC, creator-led, founder-led, or short-form paid creative
Comfort with analytics, dashboards, CRM data, experimentation, attribution, and imperfect early-stage datasets
Ability to move quickly from hypothesis to launch to data to insight to the next test
Strong written communication and ability to translate customer pain into clear, high-converting messaging
Builder mentality: high ownership, low ego, strong judgment, and preference for creating the playbook
Bonus: performance marketing built from near-zero at an early-stage or high-growth B2B SaaS company
Bonus: scaled paid channels into a predictable source of qualified pipeline while maintaining disciplined acquisition economics
Bonus: experience in HR Tech, recruiting technology, AI, developer tools, enterprise SaaS, or another complex B2B category
Bonus: UGC, creator, customer-proof, or founder-led creative program experience
Bonus: hands-on experience with HubSpot or Salesforce, Webflow or Framer, GA4, Segment, Mixpanel or Amplitude, Clay, Zapier or Make, and modern attribution or ad-tracking tools
Bonus: lightweight automations, scripts, dashboards, or AI-assisted workflows
Bonus: Product collaboration on PLG, free-trial, self-service, lifecycle, or activation experiments
Bonus: systematic use of AI tools for research, creative production, analysis, personalization, and experimentation
Must be able to work in the United States location requirement

Benefits

Comp & perks

Specific base compensation, performance incentives, equity or long-term participation, and benefits will be discussed with qualified candidates and finalized based on experience, location, and employment structure
Path toward broader Head of Growth leadership as the company scales