Neuroscale AI

Performance Marketing

• Own performance and growth marketing from the ground up
• Launch, manage, and optimize paid acquisition across LinkedIn, Meta, Google, retargeting, and emerging channels
• Personally manage media spend and make channel decisions based on pipeline quality, acquisition economics, and revenue
• Build a high-velocity creative testing engine across video, UGC, founder-led creative, static ads, customer proof, use-case creative, case studies, and landing-page concepts
• Build and improve the journey from ad to landing page to demo or trial to activation
• Create and ship landing pages and work with Product and Design to remove conversion friction
• Own campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting
• Design and execute A/B and multivariate tests across creative, copy, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix
• Identify ICP signals, personas, use cases, pain points, messages, offers, and targeting strategies that produce high-quality opportunities
• Create reusable audience and messaging playbooks for Marketing and Sales
• Partner with Product and Revenue on activation, self-serve conversion, trial-to-paid pathways, in-product prompts, lifecycle nudges, and early PLG loops
• Use AI, no-code/low-code tools, enrichment, workflow automation, and light scripting to increase testing velocity and reduce repetitive work
• Work directly with founders and partner with Product, Design, Sales, and Revenue Operations
• Build a repeatable paid acquisition engine producing qualified demand at increasingly predictable economics
• Establish credible campaign-to-CRM attribution from spend through opportunity, pipeline, and revenue
• Ship weekly creative and landing-page experiments with documented learnings
• Improve landing-page, demo/trial, and funnel conversion rates through systematic experimentation
• Establish shared funnel definitions and growth scorecards across Marketing, Product, Sales, and Revenue Operations
• Document a growth playbook that compounds as spend, headcount, and market coverage increase

Explore Founding Performance Marketing Lead at Neuroscale AI. Review requirements and application details.

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Founding Performance Marketing Lead