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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and evolving CRM systems, particularly within Salesforce, while ensuring compliance with architecture standards and integrating various data platforms. Possesses strong analytical skills and a value-oriented mindset to drive scalable and cost-effective solutions.
Highest-signal resume keywords
Salesforce Sales CloudSalesforce Marketing CloudSalesforce Data Cloud/Data 360CRM Implementation ManagementAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM ManagementData IntegrationRequirement PrioritizationConfiguration UnderstandingProcess Enhancement
Soft Skills
Strong Communication SkillsCollaboration with Business FunctionsDecision-Making Support
Tools & Technologies
SalesforceERP SystemsPOS SystemsAutomation ToolsAI Solutions
Industry Keywords
Customer Journey ProcessesDemand ManagementValue ContributionBudget ManagementArchitecture Standards
Tech Stack
Tools & technologiesCloudERP
About the role
Key responsibilities & impact- Own the technical evolution of the CRM system landscape based on Salesforce
- Manage value contribution, portfolio positioning, and budget from the initial value hypothesis through to measurable outcomes (KPIs)
- Capture, critically assess, and prioritize requirements based on business value and the CRM platform strategy
- Develop and implement a scalable, standardized CRM landscape across Salesforce Sales Cloud, Marketing Cloud, and Data Cloud/Data 360
- Define and ensure compliance with architecture and integration standards
- Integrate ERP, POS, and data platforms
- Manage external implementation and service partners
- Prepare decision-ready proposals and act as a sparring partner for management and relevant decision-makers
- Identify and leverage automation and AI opportunities within the CRM environment
Requirements
What you’ll need- Several years of experience in the CRM field
- Experience with Salesforce, particularly Sales Cloud, Marketing Cloud, and ideally Data Cloud/Data 360
- Experience with Salesforce implementation, enhancement, or ongoing operations projects
- Understanding of configuration, data models, interfaces, and processes
- Experience in demand management and in managing CRM platforms, changes, or major enhancement initiatives
- Understanding of marketing, sales, and customer journey processes
- Analytical, value-oriented mindset with a focus on prioritization, scalability, cost-effectiveness, and sustainable solutions
- Strong communication skills and the ability to bring together business functions, IT, external partners, and management
- Open to data-driven solutions, automation, and AI-supported ways of working
- Good written and spoken German and English
Benefits
Comp & perks- Flexible working hours
- Home office option
- Opportunity to build and shape a CRM platform with significant impact on sales, marketing, and customer experience
- Modern, AI-supported ways of working
- Collaboration within an experienced team, working with business departments, IT, and external partners
- Opportunities to develop expertise in Salesforce, data, automation, and customer experience