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Global Key Account – General Merchandising Manager
New Balance. Lead strategic global merchandising for two global key account wholesale partners in the athletic specialty channel .
Posted 10/16/2026full-timeBoston • Massachusetts • United StatesSeniorLead💰 $141,200 - $223,200 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in global merchandising strategy, product lifecycle management, and assortment planning while effectively leading teams and influencing stakeholders across multiple regions. Strong analytical skills and communication abilities are essential for driving business objectives and aligning with brand strategy.
Highest-signal resume keywords
Global Merchandising StrategyProduct Lifecycle ManagementAssortment PlanningTeam LeadershipAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ArchitectureChannel SegmentationRange ArchitectureProduct Assortment PlanningConsumer ResearchMarketplace DynamicsLifecycle ManagementProduct SegmentationBusiness AnalyticsGTM Strategy
Soft Skills
Sophisticated CommunicationPresentation SkillsNegotiation SkillsResourceful Problem SolverRelationship Building
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Wholesale PartnersAthletic Specialty ChannelGlobal Category DirectionCommercial InputInternational Travel
About the role
Key responsibilities & impact- Lead strategic global merchandising for two global key account wholesale partners in the athletic specialty channel
- Lead strategic planning across multiple business units in alignment with global category direction
- Own global merchandising plans deployed by regional channel merchandising teams across NA, EMEA and APAC
- Use global business analytics, consumer research and marketplace dynamics to inform plans
- Provide direct input into global long-range plans
- Own key product, lifecycle management, product architecture, product mix and segmentation strategies for each account
- Oversee strategic GKA merchandising plans aligned with business objectives and New Balance brand strategy
- Manage and develop team members through direction, coaching, feedback and support
- Reconcile regional commercial input across both accounts and feed it into the global category merchandising team
- Drive GKA assortment strategy at each go-to-market milestone
- Ensure priority categories and global model focus are executed alongside model lifecycle planning and long-range planning
- Develop assortments that achieve shape, share and product mix targets
- Protect key franchises, models and franchisees through disciplined lifecycle management and product segmentation
Requirements
What you’ll need- Bachelor’s degree or equivalent experience required
- Minimum of 12–15+ years of industry experience
- Preferred experience working directly with wholesale partners
- Knowledge of channel segmentation, range architecture, product assortment planning, concept drivers and product flow
- Deadline-oriented and analytically skilled
- Ability to manage multiple projects simultaneously
- Resourceful problem solver with a DIY approach
- Sophisticated communication, presentation and negotiation skills
- Ability to influence multiple regions, cultures and senior leadership
- Strong oral and written communication skills
- Ability to build strong internal and external relationships
- Proven leadership skills and experience working in a team environment
- International travel availability at key GTM gates
Benefits
Comp & perks- Three options for medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401K
- Online learning and development courses
- Tuition reimbursement
- $100 monthly student loan support
- Various mentorship programs
- $1,000 yearly lifestyle reimbursement
- 4 weeks of vacations
- 12 holidays
- Generous parental leave
- Hybrid work flexibility
- Work from Anywhere for four weeks per calendar year
- Temporary associates: medical, dental and vision insurance and associate discount
- Part-time associates: 401k, short-term disability, $300 yearly lifestyle reimbursement and associate discount