Retail Area Manager

New Balance

. Own and drive store performance across the Area against agreed KPIs including sales, conversion, UPT, ATV/AOV, productivity and margin drivers .

Posted 11/2/2026full-timeUnited KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong retail management capabilities with a focus on driving store performance, achieving sales targets, and executing operational KPIs. Proven ability to lead and develop teams while ensuring compliance with retail standards and enhancing customer experience.

Highest-signal resume keywords

Retail Management ExperienceSales Target AchievementPeople LeadershipOperational KPI DeliveryAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Retail OperationsCost ControlShrinkage ManagementPerformance ManagementStore AuditsAction Plan ExecutionCash ManagementData AnalysisMulti-Store ManagementContinuous Improvement

Soft Skills

Strong CommunicationCoaching and DevelopmentAttention to DetailAutonomous WorkTeam Engagement

Tools & Technologies

MS ExcelRetail Systems

Certifications & Qualifications

Valid EU Driving License

Industry Keywords

KPISalesConversionCustomer ExperienceLoss PreventionStocktakeEmployee RelationsHigh-Performance CultureField-Based RoleEMEA Region

About the role

Key responsibilities & impact

Own and drive store performance across the Area against agreed KPIs including sales, conversion, UPT, ATV/AOV, productivity and margin drivers
Use commercial reports, walkthroughs and dashboard insights to identify risks and opportunities
Partner with Store Managers to build and execute action plans that improve performance
Provide structured performance updates and insights to the Head of Retail
Ensure consistent execution of New Balance operational standards
Conduct regular store audits, follow up on findings and ensure corrective actions are completed
Own mystery shop results and action plans to improve service and customer experience
Attend and support stocktakes, perform spot checks and deliver post-stocktake action plans
Support loss prevention, cash handling and security procedures
Review cash collections, petty cash, store floats and cash management processes
Monitor shrinkage results, investigate variances and escalate risks
Manage controllable in-store costs
Lead, coach and develop Store Managers through feedback, in-store coaching and performance reviews
Build store leadership capability and succession pipelines
Oversee store-level HR activities including recruitment, onboarding, employee relations, performance management, payroll accuracy, holiday planning, training and development
Foster a high-performance, inclusive culture aligned with New Balance values
Act as the primary operational contact for stores within the Area
Support the Head of Retail S/N/C through reporting, project support and ad-hoc analysis
Collaborate with HR, Finance, VM and Operations partners
Travel within the EMEA region as required

Requirements

What you’ll need

Proven experience in retail management within multi-store or area management
Strong track record of delivering sales targets and operational KPIs
Demonstrated people leadership experience, including coaching and developing Store Managers
Solid understanding of retail operations, audits, shrinkage and cost control
Strong commercial acumen and analytical skills
Ability to prioritise, plan and manage multiple stores effectively
High attention to detail with a continuous improvement mindset
Comfortable working autonomously in a field-based, remotely managed role
Strong communication skills with the ability to present, influence and engage teams
Proficient in MS Excel and retail systems
Fluent in English
Flexible availability, including weekends and peak trading periods
High mobility within the assigned Area and region
Valid EU driving license (mandatory)

Benefits

Comp & perks

Equal opportunity employer
Diversity and inclusion support
Workplace adjustments and considerations for associates who require support