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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating compelling, conversion-focused copy across various digital marketing channels, including social media, email, and landing pages. Proficient in adapting messaging to different brand voices while leveraging insights from campaign performance to enhance content effectiveness.
Highest-signal resume keywords
CopywritingContent MarketingDirect Response WritingSocial Media TrendsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion-Focused CopyShort-Form Content WritingVideo Script DevelopmentLanding Page CopyEmail CopywritingBrand Voice AdaptationPerformance-Driven WritingContent Strategy
Soft Skills
Strong CommunicationCollaboration SkillsSelf-Starter MindsetOrganizational Skills
Certifications & Qualifications
Bachelor’s Degree in AdvertisingBachelor’s Degree in CommunicationsBachelor’s Degree in English
Industry Keywords
Digital MarketingSocial MediaContent CreationInternet CultureEmerging Content Formats
About the role
Key responsibilities & impact- Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels
- Write platform-native short-form content for TikTok, Instagram, and similar channels
- Develop concepts, hooks, scripts, messaging, one-liners, and calls-to-action
- Adapt copy across different brand voices, tones, and industries
- Collaborate with designers, editors, strategists, and cross-functional teams
- Monitor social trends, platform updates, pop culture, and emerging content formats
- Use campaign performance insights to refine messaging, test approaches, and improve conversion outcomes
- Self-edit rigorously and maintain high editorial, grammatical, and brand-voice standards
Requirements
What you’ll need- 3-6 years of experience in copywriting, content marketing, or a related creative field, with a strong focus on direct response and performance-driven writing
- A strong digital portfolio showcasing direct response copywriting work across paid social, video scripts, landing pages, email, or other digital formats; candidates without a portfolio will not be considered
- Bachelor’s degree in Advertising, Communications, English, or a related field preferred
- Experience writing across multiple brands and adapting to different brand voices
- Deep familiarity with TikTok, social media trends, and internet culture
- Ability to manage multiple projects and workstreams simultaneously, stay organized, and meet deadlines
- Strong communication and collaboration skills across creative, strategy, and production teams
- Self-starter mindset, curiosity, initiative, and enthusiasm
Benefits
Comp & perks- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
