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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing creative strategies across digital platforms, leveraging performance insights to inform campaign direction and improve results. Proficient in managing creative processes and collaborating with cross-functional teams to deliver high-quality, brand-aligned content.
Highest-signal resume keywords
Paid Social Creative StrategyClient Strategy LeadershipPerformance Data AnalysisAsana ProficiencyMeta Platform Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief DevelopmentDirect Response CreativeCampaign Performance ImprovementAudience Insight TranslationCreative Testing Frameworks
Soft Skills
Excellent CommunicationCollaborationAttention to DetailCreative Direction Advising
Tools & Technologies
AsanaSlackGoogle SuiteNotionFigmaAdobe Creative Suite
Industry Keywords
Digital MarketingDTC BrandCross-Functional CollaborationPlatform-Specific Best PracticesConsumer Behavior Analysis
About the role
Key responsibilities & impact- Build creative and messaging strategies across Facebook, Instagram, TikTok, YouTube, and display
- Develop frameworks guiding concept development using performance insights
- Participate in client meetings as the in-house creative strategist for assigned accounts
- Advise clients on creative direction, campaign opportunities, and platform-specific best practices
- Analyze consumer mindsets, attitudes, and behaviors to inform creative concepts
- Translate audience insights into actionable direction for internal teams
- Partner with media teams to review campaign performance and improve results
- Use performance data, KPIs, and client feedback to refine strategies and messaging
- Manage creative launch pipelines, timelines, dependencies, and deliverables
- Develop creative briefs and manage assignments using Asana and Slack
- Review scripts, concepts, and final deliverables for quality, brand alignment, and campaign goals
- Build workflows supporting collaboration among creative, media, and client teams
Requirements
What you’ll need- 4+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand
- Strong instincts for direct response creative and platform-specific storytelling
- Proven track record of leading client strategy and improving creative performance
- Deep understanding of Meta, TikTok, YouTube, and other digital channels
- Excellent communicator and collaborator who thrives in fast-paced, cross-functional environments
- Confident briefing partner and creative reviewer with high attention to detail
- Proficiency with Asana, Notion, Slack, and Google Suite, especially Sheets
- Familiarity with Figma or Adobe Creative Suite is a plus
- Bonus points for experience with creative testing frameworks or building UGC programs
Benefits
Comp & perks- Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
- 401k - Employer match
- HSA - Employer contributes
- Flexible Vacation & PTO plan
- Paid Maternity / Paternity
- Paid Holidays
- Remote/Flex day schedule
- Laid back office environment
- The coolest team ;)
- Fun company events & off-sites