Director of Marketing

New Frontier Immigration Law

. Develop and execute a comprehensive marketing strategy supporting firmwide revenue goals of $1.5M per month ($18M annually) .

Posted 10/9/2026full-timeRemote • ColombiaLead💰 $54,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies that align with revenue goals, managing multi-million-dollar budgets, and leading high-performing teams. Proficient in leveraging analytics to drive demand generation and brand development in a professional services or legal context.

Highest-signal resume keywords

Bilingual (Spanish/English)10+ Years In MarketingHubSpot CRM & Marketing HubDemand GenerationMulti-Channel Campaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPerformance TrackingBudget ManagementLead GenerationData Analysis

Soft Skills

Team BuildingCoachingCommunication

Tools & Technologies

Google AdsGA4Meta Ads ManagerCall Tracking MetricsBirdEyeMicrosoft Suite

Industry Keywords

Brand DevelopmentHumanitarian Immigration LawProfessional ServicesMarketing Technology Stack

About the role

Key responsibilities & impact

Develop and execute a comprehensive marketing strategy supporting firmwide revenue goals of $1.5M per month ($18M annually)
Oversee a team of 3–5 marketing professionals
Partner with the CEO, CFOO, Sales, and Operations leadership to align marketing investments with business objectives
Manage and optimize an annual marketing budget of $3–4 million
Lead full-funnel performance tracking and analytics connecting marketing KPIs to revenue outcomes
Produce and present marketing performance dashboards and insights to the executive team
Design and oversee multi-channel campaigns generating 4,000–6,000 qualified leads per month
Leverage paid, organic, referral, and community strategies to expand reach and engagement
Oversee campaign testing, segmentation, and automation to maximize conversion and retention
Strengthen the firm’s brand identity and storytelling as a leader in humanitarian immigration law
Champion consistent brand messaging and creative excellence across digital and offline platforms
Lead thought leadership and community impact initiatives
Oversee and optimize the firm’s marketing technology stack

Requirements

What you’ll need

Bilingual (Spanish/English) — Required; essential for authentic and inclusive communication
10+ years in marketing, with 3–5 years at a director or senior leadership level
Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth
Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting
Strong analytical mindset; able to translate marketing data into actionable business insights
Skilled at building and scaling teams, with a passion for coaching and developing talent
HubSpot CRM & Marketing Hub (required)
Google Ads / GA4 / Meta Ads Manager
Call Tracking Metrics (for attribution and ROI)
BirdEye (for reviews and reputation management)
Microsoft Suite
Experience with TikTok, Instagram, Facebook, YouTube, and LinkedIn

Benefits

Comp & perks

PTO and paid holidays