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Director of Marketing
New Frontier Immigration Law. Develop and execute a comprehensive marketing strategy supporting firmwide revenue goals of $1.5M per month ($18M annually) .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive marketing strategies that align with revenue goals, managing multi-million-dollar budgets, and leading high-performing teams. Proficient in leveraging analytics to drive demand generation and brand development in a professional services or legal context.
Highest-signal resume keywords
Bilingual (Spanish/English)10+ Years In MarketingMulti-Million-Dollar Budget ManagementHubSpot CRM & Marketing HubDemand Generation Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentPerformance TrackingCampaign ManagementData AnalysisLead GenerationBrand DevelopmentTeam BuildingMarketing AnalyticsSegmentationConversion Optimization
Soft Skills
Collaborative LeadershipCoaching And DevelopmentInnovative MindsetAccountabilityCommunication
Tools & Technologies
Google AdsGA4Meta Ads ManagerCall Tracking MetricsBirdEyeMicrosoft SuiteTikTokInstagramFacebookLinkedIn
Industry Keywords
Professional ServicesLegal MarketingBrand MessagingCommunity ImpactHumanitarian Immigration Law
About the role
Key responsibilities & impact- Develop and execute a comprehensive marketing strategy supporting firmwide revenue goals of $1.5M per month ($18M annually)
- Oversee a team of 3–5 marketing professionals and foster an accountable, collaborative, and innovative culture
- Partner with the CEO, CFOO, Sales, and Operations leadership to align marketing investments with business objectives
- Manage and optimize an annual marketing budget of $3–4 million
- Lead full-funnel performance tracking and analytics connecting marketing KPIs to revenue outcomes
- Produce and present marketing performance dashboards and insights to the executive team
- Design and oversee multi-channel campaigns generating 4,000–6,000 qualified leads per month
- Leverage paid, organic, referral, and community strategies to expand reach and engagement
- Oversee campaign testing, segmentation, automation, conversion, and retention
- Strengthen brand identity and storytelling for humanitarian immigration law
- Champion consistent brand messaging and creative excellence across digital and offline platforms
- Lead thought leadership and community impact initiatives
- Oversee and optimize the firm’s marketing technology stack and social platforms
Requirements
What you’ll need- Bilingual (Spanish/English) — Required; essential for authentic and inclusive communication
- 10+ years in marketing, with 3–5 years at a director or senior leadership level
- Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth
- Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting
- Strong analytical mindset; able to translate marketing data into actionable business insights
- Skilled at building and scaling teams, with a passion for coaching and developing talent
- HubSpot CRM & Marketing Hub (required)
- Experience with Google Ads, GA4, Meta Ads Manager, Call Tracking Metrics, BirdEye, Microsoft Suite, TikTok, Instagram, Facebook, YouTube, and LinkedIn
Benefits
Comp & perks- PTO and paid holidays