Copywriter, Enterprise Donor Engagement

New York Blood Center

. Develop compelling, donor-focused content across all marketing channels to support blood donor recruitment, retention, and brand awareness .

Posted 10/14/2026full-timeRye • New York • United StatesJuniorMid-Level💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing donor-focused content across various marketing channels, ensuring alignment with brand standards and organizational priorities. Proven ability to manage multiple projects while maintaining a consistent tone and engaging messaging.

Highest-signal resume keywords

Copywriting ExperienceContent DevelopmentEmail MarketingProject ManagementCollaboration with Creative Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent DevelopmentEditingProofreadingMessaging DevelopmentCampaign ExecutionAudience-Focused WritingMarketing CommunicationsDigital MarketingPrint Marketing

Soft Skills

Attention to DetailTime ManagementAdaptabilityCreativityCommunication

Industry Keywords

Donor RecruitmentBrand AwarenessMarketing ChannelsStakeholder EngagementMessaging StandardsComplianceFast-Paced EnvironmentOrganizational PrioritiesCampaign GoalsAudience Engagement

About the role

Key responsibilities & impact

Develop compelling, donor-focused content across all marketing channels to support blood donor recruitment, retention, and brand awareness
Write, edit, and proofread copy for email, SMS, advertising, social media, websites, direct mail, print collateral, signage, video scripts, and other marketing materials
Develop clear, compelling messaging aligned with organizational priorities, brand standards, and donor engagement objectives
Maintain a consistent tone of voice across marketing communications while adapting messaging to audiences, channels, and campaign goals
Partner with designers, marketers, and stakeholders to develop integrated marketing campaigns from concept through execution
Write audience-focused email copy that informs, engages, and inspires action
Develop subject lines, preview text, headlines, and calls to action
Produce timely content for planned campaigns and urgent operational communications, including critical blood inventory appeals
Review and edit marketing content for accuracy, clarity, consistency, and compliance with applicable policies and guidelines
Contribute to the evolution of messaging standards and brand voice
Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field, or an equivalent combination of education and experience
Minimum of 2-4 years of professional copywriting experience in marketing, advertising, communications, or a related field
Experience developing content across multiple marketing channels, including email and text marketing, digital, and print
Experience collaborating with creative teams along with email and text outreach teams
Experience managing multiple projects simultaneously
Any combination of education, training, and experience equivalent to the requirements above that has supplied the necessary knowledge, skills, and experience to perform the essential functions of the job