Audience Development Specialist, SEO

New York Post

. Execute The California Post’s audience optimization strategy as it expands to California .

Posted 9/17/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in multi-platform audience optimization strategies, including SEO and social media, to enhance discoverability and engagement across various digital channels. Proficient in utilizing analytics tools to monitor performance and inform content strategies.

Highest-signal resume keywords

SEO ExpertiseMulti-Platform OptimizationSEMrush ProficiencyGoogle Analytics ExperienceContent Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience DevelopmentPlatform OptimizationKeyword ResearchPerformance Metrics AnalysisStructured Data Proficiency

Soft Skills

Strong Interpersonal SkillsExcellent Attention to DetailAbility to Balance PrioritiesTeam PlayerSelf-Starter

Tools & Technologies

Google TrendsGoogle Search ConsoleAI-Driven PlatformsSocial Media PlatformsContent Management Systems

Industry Keywords

Digital MediaNewsroom ExperienceEmerging TrendsEngagement OptimizationCalifornia-Based Experience

About the role

Key responsibilities & impact

Execute The California Post’s audience optimization strategy as it expands to California
Drive multi-platform discoverability across search, video, social, and emerging AI-driven platforms
Optimize visibility for tentpole events across Google, YouTube, social, and AI-driven search
Pitch trending, evergreen, and planned content strategies
Contribute to optimization strategies for franchises, brand initiatives, and key content verticals
Support optimization of homepage, landing pages, and article templates to improve discoverability, engagement, and conversions
Partner with editorial, product, development, video, data, and marketing stakeholders
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
Monitor performance metrics, competitive benchmarks, and platform analytics
Participate in editorial meetings and provide real-time optimization insights
Conduct regular training sessions and audits to embed best practices across the newsroom
Report to the Senior Audience Development Manager (California Post)

Requirements

What you’ll need

At least 3 years of experience in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization, including Google, YouTube, and emerging AI search engines
Social media optimization experience is a plus
Experience using SEMrush, Google Trends, Google Search Console, and Google Analytics
Understanding of the SEO industry and Google’s evolving web standards
Proficiency in structured data/schema.org is a plus
Ability to balance priorities and thrive in a fast-paced start-up environment
Experience in a California-based newsroom is a plus
Self-starter and team player with strong interpersonal and communication skills
Highly organized with excellent attention to detail
Willingness to work nights and weekends as needed
Expected to work from the nearest company office
Availability for Monday-Friday, 12 p.m.-8 p.m. PST shift

Benefits

Comp & perks

Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more
Optional benefits to meet the diverse needs of employees
Bonus eligibility may apply, with targets based on market benchmarks and individual contributions