New York Post

SEO Marketing

• Execute The California Post’s audience optimization strategy as it expands to California
• Drive multi-platform discoverability across search, video, social, and emerging AI-driven platforms
• Optimize visibility for tentpole events across Google, YouTube, social, and AI-driven search
• Pitch trending, evergreen, and planned content strategies
• Contribute to optimization strategies for franchises, brand initiatives, and key content verticals
• Support optimization of homepage, landing pages, and article templates to improve discoverability, engagement, and conversions
• Partner with editorial, product, development, video, data, and marketing stakeholders
• Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand
• Monitor performance metrics, competitive benchmarks, and platform analytics
• Participate in editorial meetings and provide real-time optimization insights
• Conduct regular training sessions and audits to embed best practices across the newsroom
• Report to the Senior Audience Development Manager (California Post)

Audience Development Specialist, SEO