Assistant Director – Engagement Marketing

New York University Tisch School of the Arts

. Serve as the connection between campaign strategy and execution across the prospective student lifecycle .

Posted 9/21/2026full-timeNew York City • New York • United StatesLead💰 $77,000 - $88,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing and multichannel communication strategies to enhance student engagement and conversion. Proficient in data-driven marketing methodologies and creative design using Adobe Creative Suite.

Highest-signal resume keywords

Lifecycle MarketingData-Driven MarketingAdobe Creative SuiteMultichannel CommunicationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyAudience SegmentationContent RefinementEmail CampaignsPrint MaterialsVirtual Marketing EventsStudent EngagementMessaging StrategyMarketing ExecutionConversion Optimization

Soft Skills

Attention to DetailMultitaskingRelationship ManagementInformation SynthesisWriting Ability

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Enrollment ManagementInstitutional ResearchHigher EducationGlobal RecruitmentProspective Student Lifecycle

About the role

Key responsibilities & impact

Serve as the connection between campaign strategy and execution across the prospective student lifecycle
Advance the goals of Enrollment Management and Institutional Research by overseeing mid-funnel marketing efforts that drive student conversion
Translate audience segmentation and messaging strategy into student touchpoints for global recruitment efforts
Lead lifecycle marketing initiatives from inception to delivery
Refine content to strengthen prospective and admitted student engagement across degree-granting campuses and pipeline programs
Orchestrate and optimize multichannel communications, including targeted email campaigns, print materials, and virtual and experiential marketing events
Serve as the strategic connection between specialized execution and broader strategy

Requirements

What you’ll need

Bachelor's Degree
2+ years of experience in a marketing or communications context
Equivalent combination of educational attainment and work experience will be considered
Knowledge of and appreciation for data-driven marketing methodology
Acute attention to accuracy and detail
Ability to multitask and advance multiple, high-priority projects simultaneously
Ability to navigate relationships across multiple departments and organizational/divisional lines
Passion for advancing higher education in a global context
Ability to assimilate and synthesize complex information into clear, concise, and consistent messaging
Excellent writing ability
Creative design skills in Adobe Creative Suite

Benefits

Comp & perks

Carbon-neutrality and green-campus initiatives