Digital Marketing Specialist – Growth Marketing, Innovation

New York University Tisch School of the Arts

. Support the development and execution of digital marketing initiatives that build awareness of and drive enrollment in NYU’s graduate programs .

Posted 10/5/2026full-timeNew York City • New York • United StatesJuniorMid-Level💰 $77,000 - $88,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, including paid media campaign management, video production, and graphic design. Proficient in leveraging data insights for optimization and improving conversion rates throughout the enrollment cycle.

Highest-signal resume keywords

Digital Marketing StrategyVideo Production And EditingPaid Media Campaign ManagementGraphic Design And Visual Content CreationSEO And Conversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video ProductionVideo EditingGraphic DesignCopywritingA/B TestingLanding Page OptimizationData VisualizationMarketing AutomationConversion TrackingWeb Analytics

Soft Skills

Strong Visual StorytellingStrong Writing And EditingProject ManagementCollaborationAdaptability

Tools & Technologies

Google AdsMetaRedditTikTokLinkedInEmerging AI Search Platforms

Certifications & Qualifications

Bachelor's Degree In MarketingMaster's Degree In Marketing (Preferred)

Industry Keywords

Higher Education MarketingEnrollment FunnelsProspective Student BehaviorDigital Advertising Technologies

About the role

Key responsibilities & impact

Support the development and execution of digital marketing initiatives that build awareness of and drive enrollment in NYU’s graduate programs
Serve as a versatile creative and digital marketer for the team
Create compelling visual and multimedia content for organic social and paid advertising
Support planning, execution, and optimization of paid media campaigns and digital nurture initiatives
Help move prospective students from initial engagement through submitted applications
Develop and execute advertising and nurture content across the enrollment cycle
Monitor campaign performance
Leverage data and audience insights to identify optimization opportunities
Improve conversion at each stage of the marketing funnel
Create integrated digital experiences that drive qualified leads and applications to NYU’s graduate programs

Requirements

What you’ll need

Bachelor's Degree in marketing, communications, business or a related field
2+ years of experience producing and editing video content for marketing content
Experience in graphic design
Experience managing paid media campaigns
Experience writing and editing
Proficiency in video production and editing, including independently conceptualizing, shooting, editing, and delivering video content for digital and social platforms
Proficiency in graphic design and visual content creation, with a portfolio showcasing relevant work
Strong visual storytelling skills
Strong writing and editing skills, adapting messaging for different audiences and channels
Ability to manage multiple projects, prioritize competing deadlines, and collaborate with creative and marketing stakeholders
Demonstrated ability running paid media campaigns
Preferred: Master's Degree in marketing, communications, business, digital media, advertising, or a related field
Preferred: 3+ years managing paid search campaigns across Google Ads and additional digital advertising platforms such as Meta, Reddit, TikTok, LinkedIn, or emerging AI search platforms
Preferred: Experience with SEO, landing page optimization, marketing automation, conversion tracking, data visualization, or dashboard development
Preferred: Strong copywriting abilities
Preferred: Working knowledge of paid social and emerging digital advertising platforms, especially Google Ads
Preferred: Knowledge of SEO and paid and organic search strategies
Preferred: Experience with web analytics, conversion tracking, attribution, and marketing performance measurement
Preferred: Experience developing or maintaining automated marketing dashboards and performance reporting
Preferred: Ability to identify trends and patterns in complex datasets and translate them into marketing strategy recommendations
Preferred: Knowledge of AI-powered search and emerging digital advertising technologies
Preferred: Familiarity with higher education marketing, enrollment funnels, and prospective student behavior
Preferred: Experience with A/B testing, landing page optimization, and conversion rate optimization
Preferred: Experience writing copy for ads, pitch decks, landing pages, email campaigns, and SEO optimization

Benefits

Comp & perks

Base salary of USD $77,000.00 to USD $88,000.00 per year
NYU aims to be among the greenest urban campuses and carbon neutral by 2040