SEO & Content Marketing Specialist, Growth Marketing & Innovation

New York University Tisch School of the Arts

. Drive visibility, inquiries, applications, and enrollments for NYU schools and graduate degree and certificate programs .

Posted 10/5/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO, AI SEO, and content marketing strategies to drive student engagement and enrollment. Proficient in data analysis and reporting, with strong communication and organizational skills to support strategic initiatives.

Highest-signal resume keywords

SEO ExpertiseAI SEO ImplementationContent Marketing StrategyData Analysis and ReportingGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAI SEOContent MarketingData AnalysisHTMLJavaScriptCSSConversion Rate OptimizationEvent TrackingPrompt Engineering

Soft Skills

Excellent WritingPresentation SkillsCollaboration SkillsOrganizational SkillsAttention to Detail

Tools & Technologies

Google AnalyticsGoogle Search ConsoleGoogle TrendsGoogle Looker StudioTableauGoogle SheetsMicrosoft ExcelGoogle SlidesPowerPointContent Management Systems

Industry Keywords

Digital MarketingGrowth MarketingPublic RelationsStudent EnrollmentStrategic Support

Tech Stack

Tools & technologies

JavaScriptTableau

About the role

Key responsibilities & impact

Drive visibility, inquiries, applications, and enrollments for NYU schools and graduate degree and certificate programs
Elevate NYU’s institutional position through SEO and high-intent content marketing
Implement data-informed, AI-assisted, and human-centric strategies to attract, engage, and convert prospective students into enrolled NYU students
Grow the team’s capacity to advance the strategic priorities of Global Enrollment Management and Student Success
Provide strategic support to NYU school partners
Bridge technical search optimization with compelling storytelling
Lead technical optimization, content strategy, and AI Search Optimization (AI SEO) initiatives
Track, organize, analyze, and report complex information into actionable insights for non-technical leadership

Requirements

What you’ll need

Bachelor's Degree in marketing, communications, PR, or a related field
5+ years of relevant SEO and content marketing experience or equivalent combination of education and experience
Strong understanding and competency in SEO, AI SEO, and content marketing
Experience with Google Analytics, Google Search Console, Google Trends, Google Looker Studio and/or Tableau
Experience with Google Sheets or Microsoft Excel, Google Slides or PowerPoint, AI chatbots, content management systems (CMS), and other SEO and content marketing tools
Excellent writing, presentation, communication, and collaboration skills
Strong organizational skills and attention to detail, with the ability to manage multiple projects
Ability to work independently and in a team environment
Ability to track, organize, analyze, and report on large amounts of complex information
Demonstrated experience adapting strategies for Google AI Overviews and zero-click searches
Knowledge of HTML, JavaScript, CSS, and structured data
Strong understanding of digital marketing, SEO, AI SEO, content marketing, growth marketing, PR, and conversion rate optimization (CRO) best practices
Experience with Microsoft Clarity and prompt engineering
Experience setting up, testing, validating, and debugging event tracking for websites

Benefits

Comp & perks

Base salary of USD $80,000.00 to $100,000.00 per year
NYU green and carbon-neutral campus initiatives