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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing marketing strategies tailored for the US market, with a strong focus on B2B lead generation, event organization, and collaboration with cross-functional teams. Proficient in leveraging social media trends and influencer marketing to drive measurable business results.
Highest-signal resume keywords
B2B Lead GenerationEvent OrganizationInfluencer MarketingSocial Media StrategyProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCampaign ManagementKPI TrackingContent StrategyMarket Analysis
Soft Skills
Exceptional CommunicationPresentation SkillsCollaboration
Tools & Technologies
Project Management Tools
Industry Keywords
Gaming IndustryPRAgency EnvironmentSocial Media TrendsClient Engagement
About the role
Key responsibilities & impact- Own the US rollout of NewGen’s global marketing plan, adapting campaigns, messaging and priorities for a US audience
- Partner with the Marketing Director, UK to set US marketing priorities, plans and budgets
- Share US market insight, competitor activity and opportunities shaping the global plan
- Track and report US marketing performance against global-plan KPIs
- Coordinate media and press strategies with the external PR agency
- Plan and execute US marketing initiatives and support UK-led campaigns
- Organize and promote industry events, client engagements, speaking opportunities, breakfasts and dinners
- Identify B2B leads and growth opportunities for target brands and industries
- Collaborate with US and UK stakeholders to align marketing, creative output and business development strategy
Requirements
What you’ll need- 3+ years experience working in a marketing, events or PR function
- Knowledge of social media trends, platforms, and creator culture
- Experience in working with social first clients and teams
- Knowledge of the gaming industry and its creators is a plus
- Experience working in fast-paced, agency environments
- Ability to translate creative ideas into measurable business results
- Familiarity with influencer marketing and content strategy
- Exceptional presentation and communication skills
- Comfortable using project management tools